Digital Marketing Learning Roadmap 2024 for Beginners by Imran Nadir will help you learn Digital Marketing from scratch.
If I were you, I would have followed following steps;
With this modern roadmap you will be able to become next level Digital Marketer in modern Digital World.
Remember: You cannot be specialized in all, so learn basics of the all and choose 1 to become specialist in.
Example; you can be specialist in either paid marketing or organic marketing, further, you can become specialist in Meta ADs or Google ADs. After you are specialized in 1, then you can move to learn the next and become Performance Marketer.
Before we dive into Digital Marketing Roadmap, we need to understand some basic marketing concepts.
Learn the basics of Digital Marketing:
Here are some basic things you need to know about Marketing;
So, I recommend to start with the 1 which excites you, once you watch 1 or 2 videos of any, you will know which to go with.
1) Organic (Marketing that brings you organic traffic/users to your website without paying for it)
2) Paid (Marketing when you pay someone to get traffic/users to your website)
Types of Digital Marketing:
1) Organic Marketing covers;
* SEO
* Email Marketing
* Personal Branding
* Your social connections
2) Paid Marketing covers;
* Google ADs/Search Engine Marketing (Google ADs, PPC)
* Social Media Marketing (Fb, Insta, LinkedIn etc.)
Step 1. Learn Basics of WordPress
Let me tell you why you need to know basics of WordPress;
Almost 60% websites are built in WordPress
After learning basic WordPress you will know many things like landing page, keywords, content.
This will help you to make marketing strategy where your user will go after checking your ad or organically finding you
As most of the website you will be doing SEO for you will have to have ideas on;
* How Website works
* How SEO plugins work & optimizing website for different things in marketing
* How to write SEO friendly content writing or to grab users attention etc
Note: You are not suppose to be pro at WordPress Design or Development, just the basics will do wonders in digital marketing.
Note: Do not spend more than 1 or 2 days on WordPress except if you go with SEO then you will have to dig deep
Step 2. Learn SEO
Here is how you will learn SEO;
1) Keyword research
2) On Page SEO
3) Technical SEO
4) Local SEO
5) Off Page SEO
Hire Marketist for SEO Services
Note: After learning complete SEO you can start providing these services to people so that you could begin earning from your skills.
Now you may ask how?
Before we move to step 3;
* Go to fiverr.com
* Sign Up
* Create Effective gigs
* Wait for clients’ messages
* Begin getting projects
Step 3. Learn Canva:
Canva is very powerful design tool, on which you can design any type of post including;
* Social Media Posts
* Web Design images
* Ready made templates
* Scheduling posts
Step 4. Content Writing:
* SEO Friendly Blogs/Articles
* Web Copies
* Emails
Step 5. Google ADs/PPC
Complete Google ADs;
Search Campaigns
PMAX
YouTube
Display ADs
Reporting;
GA 4 (Google Analytics)
Google Sheets/MS Office
Grow your business with Our Google ADs and PPC Services
Step 6. Social Media Marketing:
Social Media Marketing
Cover most famous social media posts;
* Social Media Management (Manage Social Media for yourself & clients)
* Social Media Marketing (PAID Ads)
* Profiles Optimization
Check out our Social Media Marketing & Management Services
Step 7. Email Marketing:
* Writing emails
* Email Campaigns
* Generating potential leads
* Informing existing clients
* Measure results
Step 8. Other Skills:
* Communication Skills
* Business Development Skills
* Freelancing
* Growing Personal Brand
* Team Building
* Project Management
* Outsourcing
* Building Brands Learn in Details.. (Coming Soon)
Step 9. AI for Digital Marketing:
Stay Updated with latest trends in Digital Marketing World Current known AI War is between ChatGPT & Bard
Once you learn everything, please share your results below.
If you need paid consultancy, I charge $1 per 30 minutes and here’s you can book time for consultation; https://calendly.com/imrannadirk/consulting More Learning Roadmaps here!
I believe the future is of Digital Marketers including Influencers and people who do Digital Marketing. The rise in AI and mobile users is key factor in growth of businesses.
Is digital marketing a good career in 2024?
Demand of skilled Professionals of Digital Marketing has increased and it is top skill to learn in 2024 or in upcoming years. Digital Marketers will be next millionaires.
Will AI take over digital marketing?
No, AI will not replace but it will increase the productivity of professional Digital Marketers
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Here is the list of Digital Marketing Tools which you can use to increase your productivity;
