Facebook ADs Terminology

Facebook ADs Terminology

Ad CampaignA set of one or more ad sets and ads with a common goal, budget, schedule, and targeting.
Ad SetA group of ads with the same budget, schedule, and targeting criteria within a campaign.
Ad CreativeThe visual and textual elements that make up an ad, including images, videos, text, and headlines.
Ad CopyThe text used in an advertisement, including headlines, descriptions, and call-to-action buttons.
Ad ImpressionsThe number of times an advertisement appears on a user’s screen is called a “impression.”
Click-Through Rate (CTR)The ratio of clicks an ad receives to the number of times it’s shown, expressed as a percentage.
Cost Per Click (CPC)The amount you pay for each click on your ad.
Cost Per Mille (CPM)The cost for every 1,000 ad impressions.
When users click on your advertisement, they take the requested action, such as subscribing to your newsletter or purchasing.
Conversion Rate“Conversion rate” is the proportion of users who perform the targeted action after clicking on an advertisement.
Click FraudIllegitimate or fraudulent clicks on an ad with the intent of inflating costs or harming a competitor.
BidThe maximum amount you’ll pay for a desired action, such as a click or conversion.
AudienceThe people you want to target with your ads based on various demographics, interests, and behaviors.
Custom AudienceA specific group of people created from your existing customer data, such as email addresses or website visitors.
Lookalike AudienceA new audience created by Facebook that shares similar characteristics with your custom audience.
PixelA piece of code placed in a website to track user interactions and measure ad effectiveness.
Ad Relevance Score
A metric measuring How relevant your advertisement is to the intended audience. It can affect the cost and performance of your ads.
FrequencyThe average number of times a person has seen your ad.
Ad Placementwhere your ads appear on the Facebook network, such as in the right-hand column, Stories, or News Feed.
Carousel AdAn ad format that allows you to showcase multiple videos or images in a single ad unit.
Lead Generation Ad
an advertisement structure created to gather lead data—like email addresses—directly from users without them leaving Facebook.
Ad ScheduleThe specific times and days when your ads are set to run.
Ad A/B TestingTesting multiple versions of an ad to determine which performs best.
EngagementActions are taken by users on your ad, such as likes, comments, and shares.
Ad BudgetThe total amount allocated for a specific ad campaign or set.
The specific goal you want to achieve with your ad campaigns, such as website traffic, conversions, or brand awareness.
Ad DeliveryThe process by which Facebook decides which ads to show to users based on bidding, relevance, and other factors.
CTR (Link Click-Through Rate)The percentage of users who click on a link in your ad.
CPI (Cost Per Install)The cost of acquiring a new app installation through your ad campaign.
ROI (Return on Investment)The measure of the profitability of your ad campaign, calculated as (Profit – Ad Spend) / Ad Spend * 100%.

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