{"id":5289,"date":"2025-01-14T15:19:55","date_gmt":"2025-01-14T15:19:55","guid":{"rendered":"https:\/\/imrannadir.com\/blog\/?p=5289"},"modified":"2025-01-14T15:19:57","modified_gmt":"2025-01-14T15:19:57","slug":"google-ads-metrics","status":"publish","type":"post","link":"https:\/\/imrannadir.com\/blog\/google-ads-metrics\/","title":{"rendered":"Essential Google Ads Metrics to Track in 2025"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You have hired Google Ads Manager or some agency to manage your PPC campaign, this blog is for you. I have shared essential Google Ads metrics to track performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With this you will know how Google Ads PPC Campaigns are working and you can ask your team\/agency to give results rather than just reports.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To ensure your PPC campaigns are successful, it&#8217;s crucial to track key performance metrics. Below, we\u2019ll explore the most important PPC metrics and the tools to measure them.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">1. Click-Through Rate (CTR)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CTR measures the percentage of users who click on your ad compared to the number of impressions it receives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why It Matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Indicates the relevance of your ad copy and keywords.<\/li>\n\n\n\n<li>High CTRs typically improve your Quality Score and reduce costs.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tools to Measure:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Ads<\/strong>: Provides CTR for individual campaigns, ad groups, and keywords.<\/li>\n\n\n\n<li><strong>Bing Ads<\/strong>: Offers detailed CTR metrics for ads on the Bing platform.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">2. Cost Per Click (CPC)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CPC is the amount you pay for each click on your ad. Managing CPC effectively ensures your campaign stays within budget while delivering results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why It Matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Impacts the cost-effectiveness of your campaigns.<\/li>\n\n\n\n<li>Allows better budget allocation for high-performing keywords.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tools to Measure:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Ads<\/strong>: Tracks CPC at the campaign, ad group, and keyword levels.<\/li>\n\n\n\n<li><strong>Facebook Ads Manager<\/strong>: Monitors CPC for social media ad campaigns.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">3. Quality Score<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quality Score is a Google Ads metric that evaluates the relevance and quality of your ads, keywords, and landing pages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why It Matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higher scores lead to lower CPCs and better ad placements.<\/li>\n\n\n\n<li>Reflects how well your ads align with user intent.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tools to Measure:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Ads<\/strong>: Provides Quality Score insights for individual keywords.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">4. Conversion Rate<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conversion rate measures the percentage of users who complete a desired action after clicking your ad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why It Matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Directly measures the effectiveness of your ad and landing page.<\/li>\n\n\n\n<li>Higher conversion rates result in better ROI.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tools to Measure:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Ads<\/strong>: Tracks conversions linked to your campaigns.<\/li>\n\n\n\n<li><strong>Google Analytics<\/strong>: Offers detailed conversion tracking and goal setting.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">5. Cost Per Conversion (CPC)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cost Per Conversion calculates the cost associated with acquiring a single conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why It Matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Helps measure the efficiency of your ad spend.<\/li>\n\n\n\n<li>Enables better budget optimization for high-converting campaigns.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tools to Measure:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Ads<\/strong>: Tracks CPCo across campaigns and ad groups.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">6. Impression Share<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Impression Share is the percentage of total impressions your ad receives compared to the total available impressions in the market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why It Matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Indicates your ad\u2019s visibility and competitiveness.<\/li>\n\n\n\n<li>Helps identify opportunities to increase exposure.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tools to Measure:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Ads<\/strong>: Provides Impression Share metrics for campaigns and keywords.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">7. Return on Ad Spend (ROAS)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">ROAS measures the revenue generated for every dollar spent on ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why It Matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demonstrates the profitability of your campaigns.<\/li>\n\n\n\n<li>Helps in evaluating which campaigns or keywords deliver the best returns.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Formula:<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">8. Ad Position<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ad Position indicates where your ad appears on the Search Engine Results Page (SERP).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why It Matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Higher positions result in greater visibility and CTR.<\/li>\n\n\n\n<li>Enables strategic bidding for better placement.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tools to Measure:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Ads<\/strong>: Tracks average ad position metrics.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">9. Search Impression Share<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Search Impression Share is the percentage of impressions your ad receives compared to the total impressions it\u2019s eligible for on the search network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why It Matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Highlights missed opportunities due to budget or ranking issues.<\/li>\n\n\n\n<li>Helps adjust bidding strategies to capture more impressions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tools to Measure:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Ads<\/strong>: Provides Search Impression Share data for campaigns.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">10. Landing Page Performance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Landing Page Performance evaluates metrics like bounce rate, conversion rate, and user engagement on the pages linked to your ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Why It Matters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A well-optimized landing page boosts Quality Score and conversions.<\/li>\n\n\n\n<li>Poor performance can negatively impact ROI.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tools to Measure:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Analytics<\/strong>: Tracks user behavior and performance metrics.<\/li>\n\n\n\n<li><strong>Hotjar<\/strong>: Provides heatmaps and user session recordings.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">Conclusion<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tracking these key PPC metrics ensures a comprehensive understanding of your campaign\u2019s performance. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By leveraging tools like Google Ads, Google Analytics, and Hotjar, you can make data-driven decisions to optimize your ads, improve ROI, and achieve your marketing goals. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regular monitoring and adjustments will keep your PPC campaigns competitive and profitable.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Subscribe to <a href=\"https:\/\/imrannadir.com\/\">Imran Nadir<\/a>&#8216;s blog with your email (<strong>Is it too much too ask?<\/strong>);<br><div class=\"mf-form-shortcode\">\r\n\t\t<div\r\n\t\t\tid=\"metform-wrap-3505-3505\"\r\n\t\t\tclass=\"mf-form-wrapper\"\r\n\t\t\tdata-form-id=\"3505\"\r\n\t\t\tdata-action=\"https:\/\/imrannadir.com\/blog\/wp-json\/metform\/v1\/entries\/insert\/3505\"\r\n\t\t\tdata-wp-nonce=\"c3a150e043\"\r\n\t\t\tdata-form-nonce=\"e21e48ed10\"\r\n\t\t\tdata-quiz-summery = \"false\"\r\n\t\t\tdata-save-progress = \"false\"\r\n\t\t\tdata-form-type=\"general-form\"\r\n\t\t\tdata-stop-vertical-effect=\"\"\r\n\t\t\t><\/div>\r\n\r\n\r\n\t\t<!----------------------------- \r\n\t\t\t* controls_data : find the the props passed indie of data attribute\r\n\t\t\t* props.SubmitResponseMarkup : contains the markup of error or success message\r\n\t\t\t* https:\/\/developer.mozilla.org\/en-US\/docs\/Web\/JavaScript\/Reference\/Template_literals\r\n\t\t--------------------------- -->\r\n\r\n\t\t\t\t<script type=\"text\/mf\" class=\"mf-template\">\r\n\t\t\tfunction controls_data (value){\r\n\t\t\t\tlet currentWrapper = \"mf-response-props-id-3505\";\r\n\t\t\t\tlet currentEl = document.getElementById(currentWrapper);\r\n\t\t\t\t\r\n\t\t\t\treturn currentEl ? currentEl.dataset[value] : false\r\n\t\t\t}\r\n\r\n\r\n\t\t\tlet is_edit_mode = '' ? true : false;\r\n\t\t\tlet message_position = controls_data('messageposition') || 'top';\r\n\r\n\t\t\t\r\n\t\t\tlet message_successIcon = controls_data('successicon') || '';\r\n\t\t\tlet message_errorIcon = controls_data('erroricon') || '';\r\n\t\t\tlet message_editSwitch = controls_data('editswitchopen') === 'yes' ? true : false;\r\n\t\t\tlet message_proClass = controls_data('editswitchopen') === 'yes' ? 'mf_pro_activated' : '';\r\n\t\t\t\r\n\t\t\tlet is_dummy_markup = is_edit_mode && message_editSwitch ? true : false;\r\n\r\n\t\t\t\r\n\t\t\treturn html`\r\n\t\t\t\t<form\r\n\t\t\t\t\tclassName=\"metform-form-content\"\r\n\t\t\t\t\tref=${parent.formContainerRef}\r\n\t\t\t\t\tonSubmit=${ validation.handleSubmit( parent.handleFormSubmit ) }\r\n\t\t\t\t\r\n\t\t\t\t\t>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t${is_dummy_markup ? message_position === 'top' ?  props.ResponseDummyMarkup(message_successIcon, message_proClass) : '' : ''}\r\n\t\t\t\t\t${is_dummy_markup ? ' ' :  message_position === 'top' ? props.SubmitResponseMarkup`${parent}${state}${message_successIcon}${message_errorIcon}${message_proClass}` : ''}\r\n\r\n\t\t\t\t\t<!--------------------------------------------------------\r\n\t\t\t\t\t*** IMPORTANT \/ DANGEROUS ***\r\n\t\t\t\t\t${html``} must be used as in immediate child of \"metform-form-main-wrapper\"\r\n\t\t\t\t\tclass otherwise multistep form will not run at all\r\n\t\t\t\t\t---------------------------------------------------------->\r\n\r\n\t\t\t\t\t<div className=\"metform-form-main-wrapper\" key=${'hide-form-after-submit'} ref=${parent.formRef}>\r\n\t\t\t\t\t${html`\r\n\t\t\t\t\t\t\t\t<div data-elementor-type=\"wp-post\" key=\"2\" data-elementor-id=\"3505\" className=\"elementor elementor-3505\">\n\t\t\t\t\t\t<section className=\"elementor-section elementor-top-section elementor-element elementor-element-26ea9738 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"26ea9738\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div className=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div className=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c8f3e4b\" data-id=\"7c8f3e4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div className=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section className=\"elementor-section elementor-inner-section elementor-element elementor-element-3a62ea78 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a62ea78\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div className=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div className=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-2c9a43de\" data-id=\"2c9a43de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div className=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div className=\"elementor-element elementor-element-47e25ccc elementor-widget elementor-widget-mf-email\" data-id=\"47e25ccc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mf_input_name&quot;:&quot;mf-email&quot;}\" data-widget_type=\"mf-email.default\">\n\t\t\t\t<div className=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div className=\"mf-input-wrapper\">\r\n\t\t\t\r\n\t\t\t<input \r\n\t\t\t\ttype=\"email\" \r\n\t\t\t\t \r\n\t\t\t\tdefaultValue=\"\" \r\n\t\t\t\tclassName=\"mf-input mf-conditional-input\" \r\n\t\t\t\tid=\"mf-input-email-47e25ccc\" \r\n\t\t\t\tname=\"mf-email\" \r\n\t\t\t\tplaceholder=\"${ parent.decodeEntities(`Your email here!`) } \" \r\n\t\t\t\t \r\n\t\t\t\tonBlur=${parent.handleChange} onFocus=${parent.handleChange} aria-invalid=${validation.errors['mf-email'] ? 'true' : 'false' } \r\n\t\t\t\tref=${el=> parent.activateValidation({\"message\":\"This field is required.\",\"emailMessage\":\"Please enter a valid Email address\",\"minLength\":1,\"maxLength\":\"\",\"type\":\"none\",\"required\":true,\"expression\":\"null\"}, el)}\r\n\t\t\t\t\t\t\t\/>\r\n\r\n\t\t\t\t\t\t<${validation.ErrorMessage} \r\n\t\t\t\terrors=${validation.errors} \r\n\t\t\t\tname=\"mf-email\" \r\n\t\t\t\tas=${html`<span className=\"mf-error-message\"><\/span>`}\r\n\t\t\t\/>\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div className=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-676e8797\" data-id=\"676e8797\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div className=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div className=\"elementor-element elementor-element-5a78028 elementor-widget__width-auto elementor-widget elementor-widget-mf-button\" data-id=\"5a78028\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"mf-button.default\">\n\t\t\t\t<div className=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div className=\"mf-btn-wraper mf-conditional-input\" data-mf-form-conditional-logic-requirement=\"\">\r\n\t\t\t\t\t\t\t<button type=\"submit\" className=\"metform-btn metform-submit-btn \" id=\"\">\r\n\t\t\t\t\t<span>${ parent.decodeEntities(`Subscribe!`) } <\/span>\r\n\t\t\t\t<\/button>\r\n\t\t\t        <\/div>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t`}\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t${is_dummy_markup ? message_position === 'bottom' ? props.ResponseDummyMarkup(message_successIcon, message_proClass) : '' : ''}\r\n\t\t\t\t\t${is_dummy_markup ? ' ' : message_position === 'bottom' ? props.SubmitResponseMarkup`${parent}${state}${message_successIcon}${message_errorIcon}${message_proClass}` : ''}\r\n\t\t\t\t\r\n\t\t\t\t<\/form>\r\n\t\t\t`\r\n\t\t<\/script>\r\n\r\n\t\t<\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have hired Google Ads Manager or some agency to manage your PPC campaign, this blog is for you. I [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[75],"tags":[],"class_list":["post-5289","post","type-post","status-publish","format-standard","hentry","category-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>These are top essential Google Ads Metrics to track in 2025 | Imran<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imrannadir.com\/blog\/google-ads-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"These are top essential Google Ads Metrics to track in 2025 | Imran\" \/>\n<meta property=\"og:description\" content=\"You have hired Google Ads Manager or some agency to manage your PPC campaign, this blog is for you. 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