{"id":5580,"date":"2025-08-22T04:48:11","date_gmt":"2025-08-22T04:48:11","guid":{"rendered":"https:\/\/imrannadir.com\/blog\/?p=5580"},"modified":"2025-08-22T04:49:25","modified_gmt":"2025-08-22T04:49:25","slug":"upwork-lifted","status":"publish","type":"post","link":"https:\/\/imrannadir.com\/blog\/upwork-lifted\/","title":{"rendered":"From oDesk to Upwork Lifted: The New Enterprise Subsidiary"},"content":{"rendered":"\n<p>When I joined <strong>Upwork in 2020<\/strong>, freelancing was just a side hustle. I was exploring, testing, and slowly building my client base. By <strong>2023\u20132024<\/strong>, freelancing became my <strong>full-time career<\/strong>, a leap that completely changed how I managed projects, built trust, and delivered results for global clients.<\/p>\n\n\n\n<p>But what\u2019s fascinating is that my journey sits inside a much <strong>bigger story of Upwork\u2019s evolution.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The Evolution of Upwork<\/h2>\n\n\n\n<p>The platform we know today as Upwork didn\u2019t start as Upwork.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2012 (oDesk)<\/strong> \u2192 Back then, oDesk was one of the first platforms connecting businesses with remote freelancers.<\/li>\n\n\n\n<li><strong>2013 (oDesk + Elance)<\/strong> \u2192 oDesk merged with Elance to form Elance-oDesk.<\/li>\n\n\n\n<li><strong>2015 (Upwork)<\/strong> \u2192 Rebranded into Upwork, which soon became the world\u2019s largest freelancing marketplace.<\/li>\n\n\n\n<li><strong>2025 (Lifted)<\/strong> \u2192 On <strong>August 19, 2025<\/strong>, Upwork launched <strong>Lifted, an enterprise subsidiary<\/strong>, focused on helping large organizations hire, manage, and pay their global workforce in a compliant way.<\/li>\n<\/ul>\n\n\n\n<p>So from <strong>oDesk \u2192 Elance-oDesk \u2192 Upwork \u2192 Lifted<\/strong>, the journey is one of constant reinvention.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Why <em>Upwork Lifted enterprise subsidiary<\/em> Matters<\/h2>\n\n\n\n<p>Upwork has always been about connecting talent and businesses, but Lifted takes this a step further:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Built for Enterprises<\/strong><br>Lifted is not just a new feature, it\u2019s a standalone company under Upwork, designed to manage enterprise-level compliance, payments, and workforce operations.<\/li>\n\n\n\n<li><strong>Powered by Acquisitions<\/strong><br>Lifted leverages Bubty (workforce management) and Ascen (EOR solution) to provide seamless systems for global hiring.<\/li>\n\n\n\n<li><strong>No More Trade-Offs<\/strong><br>Speed, scale, flexibility, and compliance now work together, instead of forcing enterprises to compromise.<\/li>\n\n\n\n<li><strong>Unmatched Talent Pool<\/strong><br>Enterprises can directly access Upwork\u2019s global marketplace, including <strong>250,000+ AI experts<\/strong> and countless other specialists.<\/li>\n<\/ul>\n\n\n\n<p>For freelancers, this means <strong>new opportunities with large companies<\/strong> who previously weren\u2019t fully utilizing platforms like Upwork. For enterprises, it\u2019s about <strong>scaling without friction<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">My Perspective as a Freelancer:<\/h2>\n\n\n\n<p>From joining Upwork in 2020, going full-time in 2023\u201324, now watching the launch of Lifted in 2025, I\u2019ve lived both the <strong>personal growth side<\/strong> and witnessed the <strong>platform\u2019s transformation<\/strong>.<\/p>\n\n\n\n<p>This evolution tells me one thing: <strong>the future of freelancing is only getting bigger.<\/strong> Platforms like Upwork are no longer just for side projects\u2014they\u2019re becoming critical infrastructure for how businesses hire and scale.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center\">Official Release by Upwork here; <a href=\"https:\/\/www.upwork.com\/press\/releases\/upwork-inc-introduces-lifted-a-subsidiary-serving-enterprises-with-full-suite-of-contingent-workforce-solutions\" rel=\"nofollow\">https:\/\/www.upwork.com\/press\/releases\/upwork-inc-introduces-lifted-a-subsidiary-serving-enterprises-with-full-suite-of-contingent-workforce-solutions<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>The journey from <strong>oDesk \u2192 Elance \u2192 Upwork \u2192 Lifted<\/strong> shows how freelancing has moved from being \u201cjust online gigs\u201d to powering <strong>enterprise-level solutions.<\/strong><\/p>\n\n\n\n<p>And here\u2019s the good part: if you\u2019re a business looking to grow, you don\u2019t need to wait for the \u201cfuture of work.\u201d You can already tap into it today.<\/p>\n\n\n\n<p class=\"has-text-align-center\">I help businesses scale through <strong>Google Ads &amp; SEO<\/strong>, driving real growth with strategies that actually work.<br>If you\u2019re ready to grow, you can <strong>hire me directly on Upwork<\/strong>. <a href=\"https:\/\/imrannadir.com\/contact\/\">Contact Imran Nadir <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When I joined Upwork in 2020, freelancing was just a side hustle. I was exploring, testing, and slowly building my [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[99],"tags":[],"class_list":["post-5580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-freelancing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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