{"id":5592,"date":"2025-08-29T02:13:21","date_gmt":"2025-08-29T02:13:21","guid":{"rendered":"https:\/\/imrannadir.com\/blog\/?p=5592"},"modified":"2025-09-14T05:36:12","modified_gmt":"2025-09-14T05:36:12","slug":"how-to-give-access-to-google-ads","status":"publish","type":"post","link":"https:\/\/imrannadir.com\/blog\/how-to-give-access-to-google-ads\/","title":{"rendered":"How to Give Access to Google Ads? (Step-by-Step Guide)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When you\u2019re working with a marketing agency, freelancer, or teammate, one of the first steps is giving them access to your <strong>Google Ads account<\/strong>. But here\u2019s the problem most people get confused about which role to give, how to share safely, and what\u2019s the difference between account access and MCC access.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide, I\u2019ll break down <strong>all the ways you can give access to Google Ads<\/strong>, step by step, with screenshots in mind (easy to follow). Whether you\u2019re an advertiser, business owner, or agency manager \u2014 this blog will clear it all up.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Why Do You Need to Give Access?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To let agencies manage your campaigns<\/li>\n\n\n\n<li>To allow team members to monitor performance<\/li>\n\n\n\n<li>To share billing and reports with your accountant<\/li>\n\n\n\n<li>To safely collaborate without sharing your login details<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Ways to Give Access to Google Ads:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are <strong>two main ways<\/strong> to give access:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Direct Access (via email invitation in your Google Ads account)<\/strong><\/li>\n\n\n\n<li><strong>MCC Access (linking your account to an agency\u2019s manager account)<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s go through both.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">1. Direct Access (Email Invitation)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is the most common way for small businesses and teams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Steps:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Log in to your <a>Google Ads account<\/a>.<\/li>\n\n\n\n<li>Click on the <strong>Tools &amp; Settings<\/strong> (\ud83d\udd27 icon in the top menu).<\/li>\n\n\n\n<li>Under <strong>Setup<\/strong>, select <strong>Access and security<\/strong>.<\/li>\n\n\n\n<li>Click the blue <strong>+<\/strong> button to invite a new user.<\/li>\n\n\n\n<li>Enter their <strong>email address<\/strong>.<\/li>\n\n\n\n<li>Choose a <strong>user role<\/strong>:\n<ul class=\"wp-block-list\">\n<li><strong>Admin<\/strong> \u2192 Full control (add\/remove users, edit campaigns, billing).<\/li>\n\n\n\n<li><strong>Standard<\/strong> \u2192 Can create\/edit campaigns but no user management.<\/li>\n\n\n\n<li><strong>Read-only<\/strong> \u2192 Can view everything but cannot edit.<\/li>\n\n\n\n<li><strong>Email-only<\/strong> \u2192 Only gets reports and alerts by email.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Click <strong>Send Invitation<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The person will get an email and must <strong>accept the invitation<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re working with a <strong>Google Ads agency or freelancer<\/strong> who manages multiple accounts, the best option is <strong>MCC access<\/strong> (Manager Account). This allows them to link your account to their dashboard without ever needing your login.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are <strong>two sides<\/strong> to this process:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">(A) How the Agency\/Freelancer Sends the Request?<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The agency logs into their <strong>Google Ads Manager Account (MCC)<\/strong>.<\/li>\n\n\n\n<li>In the left-hand menu, they click <strong>Accounts<\/strong> \u2192 <strong>Management<\/strong>.<\/li>\n\n\n\n<li>Click the blue <strong>+<\/strong> button \u2192 <strong>Link existing account<\/strong>.<\/li>\n\n\n\n<li>Enter the <strong>Customer ID<\/strong> (10-digit number) of your Google Ads account.<\/li>\n\n\n\n<li>Click <strong>Send Request<\/strong>.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">At this point, the request is pending in your account.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">(B) How You Approve the MCC Request?<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Log in to your Google Ads account.<\/li>\n\n\n\n<li>Click on <strong>Tools &amp; Settings<\/strong> (\ud83d\udd27) \u2192 <strong>Access and security<\/strong>.<\/li>\n\n\n\n<li>Go to the <strong>Managers<\/strong> tab.<\/li>\n\n\n\n<li>You\u2019ll see the request from the agency\u2019s MCC account.<\/li>\n\n\n\n<li>Click <strong>Approve<\/strong> (or <strong>Reject<\/strong> if you don\u2019t trust it).<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Once approved, the agency will have access to manage your campaigns. They still <strong>cannot change billing settings<\/strong> unless you also give them direct user access.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Which Method Should You Use?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Small businesses \/ in-house teams<\/strong> \u2192 Use <strong>Direct Access (email invitation)<\/strong>.<\/li>\n\n\n\n<li><strong>Agencies \/ freelancers managing multiple accounts<\/strong> \u2192 Use <strong>MCC Access<\/strong>.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Best Practices for Giving Access<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Never share your Google login password.<\/strong><\/li>\n\n\n\n<li>Give <strong>only the level of access needed<\/strong> (don\u2019t give admin if not required).<\/li>\n\n\n\n<li>Regularly <strong>review user access<\/strong> and remove old users.<\/li>\n\n\n\n<li>Use <strong>2-step verification<\/strong> for extra security.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">FAQs about Google Ads access sharing;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Can I give access without sharing my login details?<\/strong><br>Yes. That\u2019s exactly why Google Ads has an access system. Just invite users by email or approve MCC requests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Can I remove access later?<\/strong><br>Yes. Go to <strong>Access and security<\/strong>, find the user, and click <strong>Remove<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do I need to pay extra for adding users?<\/strong><br>No. Giving access is <strong>completely free<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What if my agency asks for admin access?<\/strong><br>Only give admin if you fully trust them. Otherwise, MCC access or standard access is usually enough.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">So,<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Giving access to Google Ads is simple but doing it the <strong>right way<\/strong> ensures your account stays secure. Whether it\u2019s via <strong>direct email invitation<\/strong> or <strong>MCC linking<\/strong>, you now know all the methods, roles, and best practices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next time you hire an agency or add a teammate, follow this guide and stay in control of your account.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Need Help with Google Ads? Hire me!<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Subscribe to <a href=\"https:\/\/imrannadir.com\/blog\/\">Imran Nadir&#8217;s blog<\/a> with your email (<strong>Is it too much too ask?<\/strong>);<br><div class=\"mf-form-shortcode\">\r\n\t\t<div\r\n\t\t\tid=\"metform-wrap-3505-3505\"\r\n\t\t\tclass=\"mf-form-wrapper\"\r\n\t\t\tdata-form-id=\"3505\"\r\n\t\t\tdata-action=\"https:\/\/imrannadir.com\/blog\/wp-json\/metform\/v1\/entries\/insert\/3505\"\r\n\t\t\tdata-wp-nonce=\"84dec87cb6\"\r\n\t\t\tdata-form-nonce=\"70118cf9b7\"\r\n\t\t\tdata-quiz-summery = \"false\"\r\n\t\t\tdata-save-progress = \"false\"\r\n\t\t\tdata-form-type=\"general-form\"\r\n\t\t\tdata-stop-vertical-effect=\"\"\r\n\t\t\t><\/div>\r\n\r\n\r\n\t\t<!----------------------------- \r\n\t\t\t* controls_data : find the the props passed indie of data attribute\r\n\t\t\t* props.SubmitResponseMarkup : contains the markup of error or success message\r\n\t\t\t* https:\/\/developer.mozilla.org\/en-US\/docs\/Web\/JavaScript\/Reference\/Template_literals\r\n\t\t--------------------------- -->\r\n\r\n\t\t\t\t<script type=\"text\/mf\" class=\"mf-template\">\r\n\t\t\tfunction controls_data (value){\r\n\t\t\t\tlet currentWrapper = \"mf-response-props-id-3505\";\r\n\t\t\t\tlet currentEl = document.getElementById(currentWrapper);\r\n\t\t\t\t\r\n\t\t\t\treturn currentEl ? currentEl.dataset[value] : false\r\n\t\t\t}\r\n\r\n\r\n\t\t\tlet is_edit_mode = '' ? true : false;\r\n\t\t\tlet message_position = controls_data('messageposition') || 'top';\r\n\r\n\t\t\t\r\n\t\t\tlet message_successIcon = controls_data('successicon') || '';\r\n\t\t\tlet message_errorIcon = controls_data('erroricon') || '';\r\n\t\t\tlet message_editSwitch = controls_data('editswitchopen') === 'yes' ? true : false;\r\n\t\t\tlet message_proClass = controls_data('editswitchopen') === 'yes' ? 'mf_pro_activated' : '';\r\n\t\t\t\r\n\t\t\tlet is_dummy_markup = is_edit_mode && message_editSwitch ? true : false;\r\n\r\n\t\t\t\r\n\t\t\treturn html`\r\n\t\t\t\t<form\r\n\t\t\t\t\tclassName=\"metform-form-content\"\r\n\t\t\t\t\tref=${parent.formContainerRef}\r\n\t\t\t\t\tonSubmit=${ validation.handleSubmit( parent.handleFormSubmit ) }\r\n\t\t\t\t\r\n\t\t\t\t\t>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t${is_dummy_markup ? message_position === 'top' ?  props.ResponseDummyMarkup(message_successIcon, message_proClass) : '' : ''}\r\n\t\t\t\t\t${is_dummy_markup ? ' ' :  message_position === 'top' ? props.SubmitResponseMarkup`${parent}${state}${message_successIcon}${message_errorIcon}${message_proClass}` : ''}\r\n\r\n\t\t\t\t\t<!--------------------------------------------------------\r\n\t\t\t\t\t*** IMPORTANT \/ DANGEROUS ***\r\n\t\t\t\t\t${html``} must be used as in immediate child of \"metform-form-main-wrapper\"\r\n\t\t\t\t\tclass otherwise multistep form will not run at all\r\n\t\t\t\t\t---------------------------------------------------------->\r\n\r\n\t\t\t\t\t<div className=\"metform-form-main-wrapper\" key=${'hide-form-after-submit'} ref=${parent.formRef}>\r\n\t\t\t\t\t${html`\r\n\t\t\t\t\t\t\t\t<div data-elementor-type=\"wp-post\" key=\"2\" data-elementor-id=\"3505\" className=\"elementor elementor-3505\">\n\t\t\t\t\t\t<section className=\"elementor-section elementor-top-section elementor-element elementor-element-26ea9738 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"26ea9738\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div className=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div className=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c8f3e4b\" data-id=\"7c8f3e4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div className=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section className=\"elementor-section elementor-inner-section elementor-element elementor-element-3a62ea78 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a62ea78\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div className=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div className=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-2c9a43de\" data-id=\"2c9a43de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div className=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div className=\"elementor-element elementor-element-47e25ccc elementor-widget elementor-widget-mf-email\" data-id=\"47e25ccc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mf_input_name&quot;:&quot;mf-email&quot;}\" data-widget_type=\"mf-email.default\">\n\t\t\t\t<div className=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div className=\"mf-input-wrapper\">\r\n\t\t\t\r\n\t\t\t<input \r\n\t\t\t\ttype=\"email\" \r\n\t\t\t\t \r\n\t\t\t\tdefaultValue=\"\" \r\n\t\t\t\tclassName=\"mf-input mf-conditional-input\" \r\n\t\t\t\tid=\"mf-input-email-47e25ccc\" \r\n\t\t\t\tname=\"mf-email\" \r\n\t\t\t\tplaceholder=\"${ parent.decodeEntities(`Your email here!`) } \" \r\n\t\t\t\t \r\n\t\t\t\tonBlur=${parent.handleChange} onFocus=${parent.handleChange} aria-invalid=${validation.errors['mf-email'] ? 'true' : 'false' } \r\n\t\t\t\tref=${el=> parent.activateValidation({\"message\":\"This field is required.\",\"emailMessage\":\"Please enter a valid Email address\",\"minLength\":1,\"maxLength\":\"\",\"type\":\"none\",\"required\":true,\"expression\":\"null\"}, el)}\r\n\t\t\t\t\t\t\t\/>\r\n\r\n\t\t\t\t\t\t<${validation.ErrorMessage} \r\n\t\t\t\terrors=${validation.errors} \r\n\t\t\t\tname=\"mf-email\" \r\n\t\t\t\tas=${html`<span className=\"mf-error-message\"><\/span>`}\r\n\t\t\t\/>\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div className=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-676e8797\" data-id=\"676e8797\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div className=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div className=\"elementor-element elementor-element-5a78028 elementor-widget__width-auto elementor-widget elementor-widget-mf-button\" data-id=\"5a78028\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"mf-button.default\">\n\t\t\t\t<div className=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div className=\"mf-btn-wraper mf-conditional-input\" data-mf-form-conditional-logic-requirement=\"\">\r\n\t\t\t\t\t\t\t<button type=\"submit\" className=\"metform-btn metform-submit-btn \" id=\"\">\r\n\t\t\t\t\t<span>${ parent.decodeEntities(`Subscribe!`) } <\/span>\r\n\t\t\t\t<\/button>\r\n\t\t\t        <\/div>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t`}\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t${is_dummy_markup ? message_position === 'bottom' ? props.ResponseDummyMarkup(message_successIcon, message_proClass) : '' : ''}\r\n\t\t\t\t\t${is_dummy_markup ? ' ' : message_position === 'bottom' ? props.SubmitResponseMarkup`${parent}${state}${message_successIcon}${message_errorIcon}${message_proClass}` : ''}\r\n\t\t\t\t\r\n\t\t\t\t<\/form>\r\n\t\t\t`\r\n\t\t<\/script>\r\n\r\n\t\t<\/div><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>When you\u2019re working with a marketing agency, freelancer, or teammate, one of the first steps is giving them access to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[97],"tags":[],"class_list":["post-5592","post","type-post","status-publish","format-standard","hentry","category-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Give Access to Google Ads (Step-by-Step Guide)<\/title>\n<meta name=\"description\" content=\"Learn how to give access to Google Ads easily. 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