{"id":5769,"date":"2026-01-30T06:10:57","date_gmt":"2026-01-30T06:10:57","guid":{"rendered":"https:\/\/imrannadir.com\/blog\/?p=5769"},"modified":"2026-02-02T03:53:57","modified_gmt":"2026-02-02T03:53:57","slug":"rj-ahmed","status":"publish","type":"post","link":"https:\/\/imrannadir.com\/blog\/rj-ahmed\/","title":{"rendered":"How to start the podcast in 2026 and why? Guest RJ Ahmed"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The Ultimate Guide to Starting &amp; Monetizing a Podcast in 2026<br>[TMP with RJ Ahmed]<\/h2>\n\n\n\n<p><strong>Watch the full conversation here:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube\" style=\"margin-top:0;margin-bottom:0\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.youtube.com\/watch?v=Mlj8xE1RzsA\n<\/div><\/figure>\n\n\n\n<p><strong>Navigate the discussion using the video chapters:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>0:00 &#8211; Introduction &amp; Special Guest<\/li>\n\n\n\n<li>1:33 &#8211; About RJ Ahmed [Who is he, what&#8217;s he doing &amp; the journey!]<\/li>\n\n\n\n<li>3:50 &#8211; Why you should have a podcast in 2026?<\/li>\n\n\n\n<li>9:29 &#8211; Why podcast in English?<\/li>\n\n\n\n<li>14:30 &#8211; How important is the objective of the podcast? The why of the podcast?<\/li>\n\n\n\n<li>20:03 &#8211; Steps in podcasting [Pre Podcast &#8211; During Podcast &#8211; Post Podcast] Broad or niche focused?<\/li>\n\n\n\n<li>32:35 &#8211; How do you define your questions are matching with your theme of the podcast?<\/li>\n\n\n\n<li>39:39 &#8211; Equipment for a podcast<\/li>\n\n\n\n<li>43:07 &#8211; How to monetize the podcast? Best ways except YouTube adsense<\/li>\n\n\n\n<li>52:29 &#8211; The mistakes people make in podcast<\/li>\n\n\n\n<li>1:00:30 &#8211; Lesson for you<\/li>\n\n\n\n<li>1:04:32 &#8211; RJ Ahmed and his services<\/li>\n\n\n\n<li>1:05:39 &#8211; Outro<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Introduction: A Masterclass of Podcasting:<\/h2>\n\n\n\n<p>So in the 1st episode of <em>The Marketer&#8217;s Podcast<\/em>, Me Imran Nadir sat down with the person who guided me through around eight-month podcasting exploring journey: <strong>RJ Ahmed<\/strong>.<\/p>\n\n\n\n<p>As Pakistan&#8217;s first English podcaster and the founder of a successful podcast production agency, RJ shared the raw insights, actionable strategies, and hard-earned lessons that can help anyone from complete beginners to business owners, launch and scale a powerful podcast in 2026.<\/p>\n\n\n\n<p>This blog distills that hour-long masterclass into a definitive guide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who is RJ Ahmed?<\/h2>\n\n\n\n<p><strong>The Journey from Drop Shipping to Podcast Authority<\/strong><\/p>\n\n\n\n<p>RJ Ahmed\u2019s journey is a testament to entrepreneurial pivoting and perseverance. He started with drop shipping, moved to affiliate marketing for his first breakthrough, and even launched a Chrome extension.<\/p>\n\n\n\n<p>However, his true calling emerged when he started his podcast six years ago.<\/p>\n\n\n\n<p>As a young interviewer hosting international entrepreneurs, people began asking him&nbsp;<em>how<\/em>&nbsp;he did it. This led to an epiphany: he could turn this skill into a service.<\/p>\n\n\n\n<p>Today, he runs a thriving podcast production agency, helping others navigate the medium he believes is the &#8220;new media&#8221; a critical platform for authority and influence, especially post the influential role of podcasts in events like the US presidential elections.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why You MUST Have a Podcast in 2026?<\/h2>\n\n\n\n<p><strong>Three Core Reasons<\/strong><\/p>\n\n\n\n<p>RJ argues that it&#8217;s almost a &#8220;cr!me&#8221; not to start a podcast given the unparalleled benefits. He breaks it down into three compelling reasons:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Free Mentorship &amp; Learning:<\/strong>&nbsp;A podcast grants you access to experts who might charge thousands for consulting. RJ gives the example of interviewing a CEO who charges $10,000\/hour but appears on podcasts for free. You get the same insights at no cost.<\/li>\n\n\n\n<li><strong>Build an Elite Network:<\/strong>&nbsp;By interviewing successful people, you place yourself in their circle. This proximity builds relatability and often leads to unsolicited, invaluable advice. You&#8217;re no longer just an outsider; you&#8217;re in the room.<\/li>\n\n\n\n<li><strong>Instant Authority &amp; Premium Perception:<\/strong>&nbsp;The world operates on perception. If you&#8217;re consistently hosting industry leaders, the market perceives you as an expert and a peer. This &#8220;borrowed authority&#8221; elevates everything you offer, allowing you to command premium prices.<\/li>\n<\/ol>\n\n\n\n<p>Beyond these, a podcast lets you meet your heroes, create a lasting distribution channel for your voice, and develop critical skills like communication and questioning.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why RJ Chose English Over Local Markets?<\/h2>\n\n\n\n<p><strong>Choosing Your Language:<\/strong><\/p>\n\n\n\n<p>A key strategic decision was launching in English.<\/p>\n\n\n\n<p>For RJ, this wasn&#8217;t a slight on the massive potential in Pakistan or India but a result of his initial exposure. His early entrepreneurial education came from international digital marketing circles, so his role models were global.<\/p>\n\n\n\n<p>He also took direct inspiration from books like Russell Brunson&#8217;s&nbsp;<em>DotCom Secrets<\/em>, which discussed &#8220;borrowing authority&#8221; through interviews and he dreamt of having Brunson on his show one day.<\/p>\n\n\n\n<p>His advice is rooted in&nbsp;<strong>resourcefulness<\/strong>, not resources. He started in a hostel, using a pillow for a laptop stand and a guest&#8217;s Zoom account.<\/p>\n\n\n\n<p><strong>The lesson?<\/strong> Start with what you have, in the market where your inspiration lies. The skills and authority you build are transferable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Critical First Step Before You Hit Record:<\/h2>\n\n\n\n<p><strong>Defining Your &#8220;Why&#8221;:<\/strong><\/p>\n\n\n\n<p>You don&#8217;t need 100% clarity on your endpoint, but you must have a strong &#8220;why.&#8221; For most, the initial incentive is enough: to learn from experts and build a network for free. Monetization strategies can be figured out after 10-15 episodes.<\/p>\n\n\n\n<p>The first goal is to test if you even enjoy the process. RJ advocates for an experimental mindset: try it to see if it works for you, so you have no regrets.<\/p>\n\n\n\n<p>The barrier to entry for a virtual podcast is incredibly low, so the focus should be on starting, not having a perfect five-year plan.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Podcasting Framework:<\/h2>\n\n\n\n<p><strong>Pre, During, and Post-Show<\/strong><\/p>\n\n\n\n<p>RJ provides a clear roadmap for each stage of the podcasting process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pre-Podcast: Strategy &amp; Preparation<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Niche Down, Don&#8217;t Broadly Generalize:<\/strong>&nbsp;This is the most critical advice. Do not model Joe Rogan or Lex Fridman. They started in a different era with less competition.<br>A niche podcast (e.g., fitness for entrepreneurs) is easier to grow, defines your identity, and attracts a dedicated audience. Every guest&#8217;s conversation should tie back to your core theme.<\/li>\n\n\n\n<li><strong>Deep-Dive Guest Research:<\/strong>&nbsp;Never ask repetitive, Google-able questions. Listen to your guest&#8217;s earliest and most recent interviews. This allows you to ask unique, insightful questions that show you&#8217;ve done your homework and respect their time.<br>For instance, RJ started an interview by referencing a guest&#8217;s appearance on&nbsp;<em>Shark Tank<\/em>&nbsp;a decade ago, immediately creating a deeper connection.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>During the Podcast: Execution<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Be a Listener, Not a Script Reader:<\/strong>&nbsp;Have bullet points, not a rigid script. Engage actively with the guest&#8217;s answers. The best questions often arise organically from the conversation.<\/li>\n\n\n\n<li><strong>Respect Time Constraints:<\/strong>&nbsp;Always confirm the allocated time beforehand. Having a guest need to leave mid-interview is deeply unprofessional and disrespectful.<\/li>\n\n\n\n<li><strong>Quality Questions Are Everything:<\/strong>&nbsp;Your ability to ask smart, non-repetitive questions is what separates you from every other podcast host. It creates a great experience for the guest, making them likely to refer other amazing people to you.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Post-Podcast: Leverage &amp; Growth<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Perfect Ask:<\/strong>&nbsp;After thanking them, ask:&nbsp;<strong>&#8220;Who could be as awesome as you and be the best fit for our show?&#8221;<\/strong>&nbsp;This turns your guest into a lead generator, creating a perpetual stream of high-quality referrals via three-way introductions.<\/li>\n\n\n\n<li><strong>Pitching with Value, Not Words:<\/strong>&nbsp;Instead of a salesy pitch,&nbsp;<strong>show them what you can do.<\/strong>&nbsp;If you&#8217;re a funnel expert, redesign a page of their website.<br>If you&#8217;re a copywriter, rewrite a few of their emails. This demonstration of value, aimed at solving a problem you genuinely observed, is far more powerful than any cold outreach.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How to Monetize Your Podcast?<\/h2>\n\n\n\n<p><strong>(Forget YouTube Adsense)<\/strong><\/p>\n\n\n\n<p>RJ ranks monetization strategies from least to most effective:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>YouTube\/AdSense Revenue:<\/strong>&nbsp;Treat this as a bonus, not a goal. It takes too long and pays too little, especially for niche podcasts.<\/li>\n\n\n\n<li><strong>Sponsorships:<\/strong>&nbsp;These become viable with a niche, engaged audience. Smaller creators and brands will pay for targeted access to your listeners.<\/li>\n\n\n\n<li><strong>Charging Guests:<\/strong>&nbsp;Once you have a credible platform and high production quality, you can charge guests to appear. You are providing them a valuable asset (quality content) and access to your audience. This is a standard practice in media.<\/li>\n\n\n\n<li><strong>Selling to Your Audience:<\/strong>&nbsp;Promote your own digital products, services, or affiliate products from your guests (with transparency). This is a direct and scalable model.<\/li>\n\n\n\n<li><strong>Selling to Your Guest (The Fastest Path):<\/strong>&nbsp;This is the most effective strategy for service providers. By interviewing an expert, you identify their needs.<br>By then demonstrating your skills (e.g., editing a trailer for free), you can convert them into a high-value client. You&#8217;re selling convenience and expertise to a warm, qualified lead who already knows and trusts you.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Common Mistakes Every New Podcaster Must Avoid:<\/h2>\n\n\n\n<p>Learn from RJ&#8217;s early errors:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Don&#8217;t Fanboy:<\/strong><br>Over-excitement makes you look like a fan, not a peer. Stay calm and grounded.<\/li>\n\n\n\n<li><strong>Avoid Dumb, Repetitive Questions:<\/strong><br>Do your research. Ask about their journey in a novel way.<\/li>\n\n\n\n<li><strong>Be a Great Listener:<\/strong><br>If you&#8217;re not listening, you can&#8217;t ask meaningful follow-ups.<\/li>\n\n\n\n<li><strong>Speak Slowly &amp; Clearly:<\/strong><br>This is crucial for non-native English speakers. Slower speech adds emphasis and authority.<\/li>\n\n\n\n<li><strong>Understand Humor &amp; Jargon:<\/strong><br>Consume content from your guest&#8217;s culture to understand their references and humor. This builds massive rapport.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">RJ&#8217;s Final Lesson:<\/h2>\n\n\n\n<p><strong>Optimism and Self-Investment<\/strong><\/p>\n\n\n\n<p>Beyond tactics, RJ&#8217;s key life lesson is optimism. Things won&#8217;t always go your way, and that&#8217;s okay.<\/p>\n\n\n\n<p>For entrepreneurs, the journey is long, and self-love is foundational. &#8220;You cannot pour from an empty cup,&#8221; he says.<\/p>\n\n\n\n<p>Invest in your happiness and well-being first; only then can you effectively serve others, build a business, and enjoy the journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About RJ Ahmed &amp; His Services<\/h2>\n\n\n\n<p>RJ Ahmed runs&nbsp;<strong>Shopogen Studios<\/strong>, a podcast post-production agency. If you want to start a podcast but don&#8217;t have the time, energy, or expertise to handle editing, publishing, and content creation, his team handles everything. You just need to hit record.<\/p>\n\n\n\n<p>You can learn more about his work at&nbsp;shopogenstudios.com<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong>Watch the full, insightful conversation on YouTube:<\/strong>&nbsp;<a href=\"https:\/\/youtu.be\/Mlj8xE1RzsA\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/youtu.be\/Mlj8xE1RzsA<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center\">Before you sign out,<\/p>\n\n\n\n<p class=\"has-text-align-center\">Subscribe to <a href=\"https:\/\/imrannadir.com\/blog\/\">Imran Nadir&#8217;s blog<\/a> with your email (<strong>Is it too much too ask?<\/strong>);<br><div class=\"mf-form-shortcode\">\r\n\t\t<div\r\n\t\t\tid=\"metform-wrap-3505-3505\"\r\n\t\t\tclass=\"mf-form-wrapper\"\r\n\t\t\tdata-form-id=\"3505\"\r\n\t\t\tdata-action=\"https:\/\/imrannadir.com\/blog\/wp-json\/metform\/v1\/entries\/insert\/3505\"\r\n\t\t\tdata-wp-nonce=\"202b0710d5\"\r\n\t\t\tdata-form-nonce=\"a644ed9c6a\"\r\n\t\t\tdata-quiz-summery = \"false\"\r\n\t\t\tdata-save-progress = \"false\"\r\n\t\t\tdata-form-type=\"general-form\"\r\n\t\t\tdata-stop-vertical-effect=\"\"\r\n\t\t\t><\/div>\r\n\r\n\r\n\t\t<!----------------------------- \r\n\t\t\t* controls_data : find the the props passed indie of data attribute\r\n\t\t\t* props.SubmitResponseMarkup : contains the markup of error or success message\r\n\t\t\t* https:\/\/developer.mozilla.org\/en-US\/docs\/Web\/JavaScript\/Reference\/Template_literals\r\n\t\t--------------------------- -->\r\n\r\n\t\t\t\t<script type=\"text\/mf\" class=\"mf-template\">\r\n\t\t\tfunction controls_data (value){\r\n\t\t\t\tlet currentWrapper = \"mf-response-props-id-3505\";\r\n\t\t\t\tlet currentEl = document.getElementById(currentWrapper);\r\n\t\t\t\t\r\n\t\t\t\treturn currentEl ? currentEl.dataset[value] : false\r\n\t\t\t}\r\n\r\n\r\n\t\t\tlet is_edit_mode = '' ? true : false;\r\n\t\t\tlet message_position = controls_data('messageposition') || 'top';\r\n\r\n\t\t\t\r\n\t\t\tlet message_successIcon = controls_data('successicon') || '';\r\n\t\t\tlet message_errorIcon = controls_data('erroricon') || '';\r\n\t\t\tlet message_editSwitch = controls_data('editswitchopen') === 'yes' ? true : false;\r\n\t\t\tlet message_proClass = controls_data('editswitchopen') === 'yes' ? 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.iti--separate-dial-code .iti__selected-flag, .elementor-3505 .elementor-element.elementor-element-47e25ccc .mf-input-calculation-total, .elementor-3505 .elementor-element.elementor-element-47e25ccc .mf-input-wrapper .input-range__label-container{font-family:\"IBM Plex Sans\", Sans-serif;font-size:14px;font-weight:400;line-height:18px;}.elementor-3505 .elementor-element.elementor-element-47e25ccc .input-range .input-range__track{border-radius:6px;}.elementor-3505 .elementor-element.elementor-element-47e25ccc .mf-file-upload-container .mf-input-file-upload-label, .elementor-3505 .elementor-element.elementor-element-47e25ccc .mf-input-wrapper .iti--separate-dial-code .iti__selected-flag, .elementor-3505 .elementor-element.elementor-element-47e25ccc .mf-input-calculation-total{border-radius:6px;}.elementor-3505 .elementor-element.elementor-element-47e25ccc .mf-input-select > .mf_select__control, .elementor-3505 .elementor-element.elementor-element-47e25ccc .mf-input-multiselect .mf_multiselect__control, .elementor-3505 .elementor-element.elementor-element-47e25ccc .mf_multiselect__option, .elementor-3505 .elementor-element.elementor-element-47e25ccc .mf_multiselect__multi-value__label, .elementor-3505 .elementor-element.elementor-element-47e25ccc .mf_multiselect__multi-value__remove, .elementor-3505 .elementor-element.elementor-element-47e25ccc .mf_multiselect__menu-notice--no-options {border-radius:6px;}.elementor-3505 .elementor-element.elementor-element-47e25ccc :is(.mf_select__placeholder, .mf_multiselect__placeholder, .text), \r\n\t\t\t\t\t\t\t   .elementor-3505 .elementor-element.elementor-element-47e25ccc .mf-input::placeholder,\r\n\t\t\t\t\t\t\t   .elementor-3505 .elementor-element.elementor-element-47e25ccc .mf-time-input::before{font-family:\"IBM Plex Sans\", Sans-serif;font-size:14px;font-weight:400;line-height:18px;}.elementor-3505 .elementor-element.elementor-element-47e25ccc .mf-input:not([type=\"submit\"]):not([type=\"checkbox\"]):not([type=\"radio\"])::-webkit-input-placeholder{color:#878991;}.elementor-3505 .elementor-element.elementor-element-47e25ccc .mf-input:not([type=\"submit\"]):not([type=\"checkbox\"]):not([type=\"radio\"])::-moz-placeholder{color:#878991;}.elementor-3505 .elementor-element.elementor-element-47e25ccc .mf-input:not([type=\"submit\"]):not([type=\"checkbox\"]):not([type=\"radio\"]):-ms-input-placeholder{color:#878991;}.elementor-3505 .elementor-element.elementor-element-47e25ccc .mf-input:not([type=\"submit\"]):not([type=\"checkbox\"]):not([type=\"radio\"]):-moz-placeholder{color:#878991;}.elementor-3505 .elementor-element.elementor-element-47e25ccc .mf-time-input::before{color:#878991;}.elementor-3505 .elementor-element.elementor-element-47e25ccc .mf-input::-webkit-input-placeholder{color:#878991;}.elementor-3505 .elementor-element.elementor-element-47e25ccc .mf-input::-moz-placeholder{color:#878991;}.elementor-3505 .elementor-element.elementor-element-47e25ccc .mf-input:-ms-input-placeholder{color:#878991;}.elementor-3505 .elementor-element.elementor-element-47e25ccc .mf-input:-moz-placeholder{color:#878991;}.elementor-3505 .elementor-element.elementor-element-47e25ccc :is(.mf_select__placeholder, .mf_multiselect__placeholder){color:#878991;}.elementor-3505 .elementor-element.elementor-element-676e8797.elementor-column > .elementor-widget-wrap{justify-content:center;}.elementor-3505 .elementor-element.elementor-element-676e8797 > .elementor-element-populated{padding:11px 15px 11px 15px;}.elementor-widget-mf-button .mf-btn-wraper svg{fill:var( --e-global-color-primary );}.elementor-widget-mf-button .mf-btn-wraper i{color:var( --e-global-color-primary );}.elementor-widget-mf-button .metform-btn:hover svg{fill:var( --e-global-color-primary );}.elementor-widget-mf-button .metform-btn:hover i{color:var( --e-global-color-primary );}.elementor-3505 .elementor-element.elementor-element-5a78028 .metform-btn{padding:17px 28px 16px 28px;font-family:\"Roboto\", Sans-serif;font-size:14px;font-weight:500;line-height:11px;color:#FFFFFF;background-color:#3970FF;border-style:none;border-radius:8px 8px 8px 8px;box-shadow:0px 0px 0px 0px rgba(0,0,0,0.5);}.elementor-3505 .elementor-element.elementor-element-5a78028 .metform-btn:focus{color:#FFFFFF;}.elementor-3505 .elementor-element.elementor-element-5a78028 > .elementor-widget-container{margin:0px 0px 0px 0px;border-radius:8px 8px 8px 8px;}.elementor-3505 .elementor-element.elementor-element-5a78028{width:auto;max-width:auto;}.elementor-3505 .elementor-element.elementor-element-5a78028:hover .elementor-widget-container{box-shadow:0px 2px 4px 0px rgba(2.9999999999999996, 28.00000000000002, 90, 0.4);}@media(max-width:1024px){.elementor-3505 .elementor-element.elementor-element-26ea9738{padding:35px 15px 35px 15px;}}@media(max-width:767px){.elementor-3505 .elementor-element.elementor-element-26ea9738{padding:35px 0px 35px 0px;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" key=\"2\" data-elementor-id=\"3505\" className=\"elementor elementor-3505\">\n\t\t\t\t\t\t<section className=\"elementor-section elementor-top-section elementor-element elementor-element-26ea9738 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"26ea9738\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div className=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div className=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c8f3e4b\" data-id=\"7c8f3e4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div className=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section className=\"elementor-section elementor-inner-section elementor-element elementor-element-3a62ea78 elementor-section-content-middle elementor-section-boxed elementor-section-height-default 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