Think of Google as a huge library. Keywords are like the “book titles” people search for. If your website doesn’t use the right keywords, it’s like hiding your book on the wrong shelf nobody will ever find it.
What Are Keywords in SEO?
Keywords are the words or phrases people type into Google when searching for something.
- If someone types “best running shoes”, that’s a keyword.
- If someone types “SEO services in New York”, that’s also a keyword.
Your job in SEO is to figure out which keywords your audience uses and then create content around them.
Why Are Keywords Important?
- They connect search intent with your website content.
- They help Google understand what your page is about.
- They bring the right traffic (people actively searching for what you offer).
Example:
If you’re a plumber in Dallas and your site ranks for “Dallas emergency plumber,” you’ll get real customers not random traffic.
Types of Keywords
Short-Tail Keywords (Head Keywords)
- 1–2 words
- High search volume, but very competitive
- Example: “Shoes”
Long-Tail Keywords
- 3+ words
- Lower competition, highly targeted
- Example: “Best running shoes for flat feet”
Local Keywords
- Target specific locations
- Example: “Plumber in Dallas”
Transactional Keywords
- Show buying intent
- Example: “Buy Nike Air Max online”
Explore user intent in keywords in this playbook: https://imrannadir.com/store/product/user-intent-playbook-for-marketers/
How to Use Keywords in SEO
- Place them in titles, headings, and meta descriptions.
- Naturally include them in your content (avoid stuffing).
- Add them in image alt text.
- Use them in URLs when possible.
Example:
Instead of: www.shoes.com/page1
Use: www.shoes.com/best-running-shoes
FAQs:
How many keywords should I use per page?
Focus on 1 main keyword and 2–3 related keywords.
Can I rank for multiple keywords on one page?
Yes. But the page should stay focused on one main topic.
Do keywords still matter after AI updates in Google?
Yes but Google now also looks at context. So write for people, not just for keywords.
So,
Keywords are the bridge between your audience and your website. Without them, Google won’t know who to send your way. Choose the right ones, place them naturally, and focus on helping users.