Modern ROI & ROAS Calculators

ROI Calculator

This calculator estimates your monthly advertising cost, the number of conversions based on click volume and conversion rate, the projected revenue from those conversions, and finally your Return on Investment (ROI).

Total Monthly Clicks: Average Cost Per Click ($): Conversion Rate (%): Profit Per Conversion ($):

Profit & Fixed Costs Calculator

This calculator computes key profit metrics. It calculates your Return on Ad Spend (ROAS) by subtracting your ad spend from your revenue, then computes the Gross Revenue (after subtracting Cost of Goods Sold and ad spend) and your Net Profit after deducting fixed costs.

Revenue ($): Ad Spend ($): Cost of Goods Sold ($): Fixed Costs ($):

PPC & Conversion Calculator

This calculator estimates your ad performance from your PPC budget. It calculates the number of clicks generated, the leads and new customers using conversion rates, and then computes the revenue generated, cost per acquisition, and profit figures.

Monthly PPC Budget ($): Average Product/Service Price ($): Profit Margin (%): Estimated Cost Per Click ($): Click-to-Lead Conversion (%): Lead-to-Customer Conversion (%):