Are you running a Google Ads Search Campaign and noticing that your ads are showing up on weird or irrelevant websites? You’re not alone. Let me share How to Turn Off Search Partner Websites in Google Ads in this blog.
This happens because, by default, Google includes Search Partner websites in your campaign settings. If you want your ads to appear only on Google Search results, you need to disable search partners manually.
How to Turn Off Search Partner Websites in Google Ads?
Follow these steps to remove search partners from your campaign settings:
- Log in to your Google Ads account.
- Go to your Search Campaign.
- Click on Settings from the left-hand menu.
- Find the Networks section.
- Uncheck the box that says “Include Google search partners.”
- Click Save.
That’s it! Your ads will now only appear on Google Search, not on partner sites.
What Are Search Partner Websites in Google Ads?
Google’s Search Partners are third-party websites that partner with Google to show ads on their platforms. These may include small search engines, directories, or even some large portals.
While this can expand your ad reach, it often results in:
- Lower quality traffic
- Higher bounce rates
- Poor conversion rates
- Unwanted impressions on sites you don’t recognize
That’s why many advertisers choose to turn off this option and focus their budget only on Google Search.
Why You Should Turn Off Search Partners
Here are the main reasons why disabling Google Search Partners in your campaigns can help:
- Better Ad Targeting: Your ads show only on Google Search, where intent is higher.
- Improved Quality of Clicks: Less wasted spend on irrelevant traffic.
- More Control: You know exactly where your ads are being displayed.
- Higher ROI: Focusing on high-intent searches usually leads to better conversions.
Tip: Monitor Performance Before and After
After turning off search partners, monitor your campaign performance over a few days. You may see:
- Increased CTR (Click-Through Rate)
- Lower CPA (Cost Per Acquisition)
- Improved Conversion Rate
Adjust bids and ad copies accordingly for even better results.
Conclusion:
If you’re serious about optimizing your Google Ads Search Campaigns, knowing where your ads appear is crucial. Turning off Google Search Partners can be a simple yet powerful step toward higher quality traffic and better ROI.
Take control of your advertising budget and make sure your ads show only where they matter most — on Google Search.
Need Help With Google Ads?
I help businesses set up, optimize, and scale high-converting Google Ads campaigns.
Contact Imran Nadir today for a Google Ads Consultation.
Subscribe to Imran Nadir‘s blog with your email (Is it too much too ask?);
