Pull Marketing vs Push Marketing is the concept most new Digital Marketers don’t understand. Let me explain this marketing concept in details, the difference between both and how to use both for better marketing strategy.
What is Pull Marketing?
Where you pull people towards your brand/product/service with a message/offer. Your product/service is so good that people come to you.
In traditional marketing you make your product (say juice) stand really cool and colorful. You make such yummy juice that people passing by can’t resist. They see your stall, they smell the juice, and they come to you all on their own, without you having to shout out to them or calling them.
Google ADs is the best example of pull marketing in modern digital marketing. Your target audience searches for a product/service, you make your message so clear that they click on your ads and end up buying/subscribing to your product/service
What is Push Marketing?
It is where you push your product/service/offer to people that they should buy now, to know more etc. It is like informing people that your business exist and people would come to you.
You shout out loud in push marketing and create awareness and calling people to your juice stall, “Hey, come buy my juice, it’s awesome, fresh and tasty!” You telling people with a hope that they will come to your stall
Meta/Facebook ADs is the best example of push marketing in modern digital marketing. You decide your audience, you decide location and then you shout to them that you exist, they should check your offer/product/service.
Your target audience sees your ad, clicks on it and shows interest and high chances they will do more research and buy later.
Which is better Pull Marketing vs Push Marketing?
Both are great & effective but it totally depends on your industry and services/products. For me pull marketing works the best for high ticket clients and push marketing for low ticket clients.
How to use both for best marketing strategy?
- Understand your audience’s requirements and needs.
- Pull strategy;
- Google ADs
- Valuable content
- FREE tips & tricks (imrannadir.com)
- Optimize website & social media for searches
- Push Marketing
- Run Display ads on Google
- Meta/Insta campaigns for awareness & retargeting
- Email campaigns for awareness, cold outreach & retargeting
- Collaborate with influencers or brand ambassadors.
- Optimize to get max results
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