Let’s learn GoHighLevel from scratch by following this roadmap for beginners.
24 Weeks GoHighLevel Roadmap overview:
- Foundations (weeks 1–3)A
Account setup, UI, CRM basics, contacts, opportunities. - Funnels & Sites (weeks 4–5)
Funnels, pages, templates, tracking. - Automations & Campaigns (weeks 6–8)
Workflows, triggers, campaigns (email/SMS). - Scheduling, Payments & Appointments (week 9)
Service appointments, Stripe, calendars. - Integrations & APIs (weeks 10–11)
Zapier, native integrations, webhooks, GA, Google Ads. - White-label / SaaS & Sub-accounts (week 12)
Agency billing, wallets, sub-accounts, branding. - Advanced: Deliverability, Reporting, Data & Security (weeks 13–15).
- Scale: SOPs, Productized Services, Marketplace, Hiring (weeks 16–20).
- Certification + Practice Clients (weeks 21–24)
Official certs, build portfolio, convert 1–3 paying clients.
Why this order?
- GHL invests heavily in CRM, automations and integrations
Learn CRM & automations first because that’s core to value delivery. - Official certifications and Academy are the best structured path to advanced mastery and are separate paid programs, factor in for credibility.
- Integrations (Zapier, Stripe, Twilio, Google, Zoom, WordPress) unlock real client use-cases, so plan time to practise them.
- White-label and sub-account features are where agencies monetize and scale.
12-Week GoHighLevel Learning Roadmap
(Beginner → Agency Ready)
WEEK 1: Platform Foundations
Core Skills
- Understand the full GHL ecosystem (CRM, Funnels, Automations, Calendars, Workflows, Reputation, Reporting, SaaS).
- Learn the interface: Sub-accounts, Agency view, Settings, Team Management.
- Set up email + SMS sending (Twilio/LeadConnector + Mailgun/LC Email).
Hands-On Tasks
- Create a sandbox sub-account.
- Add 20–50 dummy contacts manually or via CSV.
- Set up your sending domain (SPF, DKIM).
- Test sending an email + SMS to yourself.
Deliverables
- Clean CRM with tags + custom fields.
- Verified sending domain.
KPIs
- Email sends successfully (no spam).
- SMS delivered.
WEEK 2: CRM, Pipelines & Conversations
Core Skills
- Master contacts, smart lists, tags, notes, custom fields.
- Learn pipelines (opportunities, stages, deal value).
- Use the unified conversations inbox (email, SMS, WhatsApp, IG DM, FB Messenger).
Hands-On Tasks
- Create 1 complete pipeline (Lead → Booked → Showed → Closed).
- Add automation on stage change (ex: move to “No Show” triggers a follow-up).
- Build 3 smart lists for segmentation.
Deliverables
- Fully working CRM + sales pipeline.
- 3 Segments (Cold Leads, Warm Leads, No-Shows).
KPIs
- Move a dummy lead through all pipeline stages successfully.
WEEK 3: Funnels, Pages & Websites
Core Skills
- Funnel builder basics: pages, sections, forms, popups.
- Form builder, survey builder, thank-you logic.
- UTM tracking + pixel integrations.
Hands-On Tasks
- Build a 3-step funnel: Landing Page → Form → Thank-You.
- Add tracking (Facebook pixel + Google Analytics/Tag Manager).
- Create one A/B test variation.
Deliverables
- A conversion-optimized lead gen funnel.
KPIs
- Form submissions tracked correctly.
WEEK 4: Workflows & Automations (Part 1)
Core Skills
- Triggers, conditions, delays, goals.
- Sending automated emails + SMS.
- Internal notifications (Slack/Email/SMS).
Hands-On Tasks
- Build a 7-step nurture sequence for new leads.
- Add internal notification to yourself when a lead fills the form.
- Add a conditional branch based on contact tag.
Deliverables
- One complete lead nurture workflow.
KPIs
- Workflow runs from trigger → last step without errors.
WEEK 5: Workflows & Automations (Part 2: Advanced)
Core Skills
- Custom fields in workflows.
- If/Else logic.
- Webhooks, API actions.
- Sub-workflows & event-based automation.
Hands-On Tasks
- Build a workflow that:
- Captures lead info
- Sends lead data to Google Sheets (via webhook or Zapier)
- Sends a follow-up SMS
- Updates pipeline stage automatically
Deliverables
- Automated CRM → Sheets → SMS → Pipeline workflow.
KPIs
- 100% data sync accuracy.
WEEK 6: Calendars, Appointments, Payments
Core Skills
- Calendar setup (service calendar vs team calendar).
- Appointment reminders via workflows.
- Stripe integration for paid appointments.
- No-show management.
Hands-On Tasks
- Create a booking calendar with availability, buffers, round-robin.
- Build reminders: 24hr, 2hr, and 10min SMS reminders.
- Create a “No Show → Follow-up” automation.
Deliverables
- Fully working booking + reminder system.
KPIs
- Booking notification + reminders delivered to yourself.
WEEK 7: Email Marketing, Templates & Deliverability
Core Skills
- Email builder (Classic + Drag & Drop).
- Personalization (custom fields).
- Broadcasts vs campaigns.
- Email deliverability (SPF, DKIM, DMARC, warm-up).
Hands-On Tasks
- Build 3 email templates.
- Send a broadcast campaign to your test lists.
- Analyze metrics (open rate, click rate).
Deliverables
- Email library + master template.
KPIs
- 70%+ open rate (since it’s internal tests).
WEEK 8: Integrations & Tracking
Core Skills
- Google Analytics + Tag Manager + Conversion tracking.
- Facebook Conversion API (CAPI).
- Zapier/Integromat integration.
- WhatsApp integration (if needed).
Hands-On Tasks
- Send lead events to GA4.
- Send purchase/booking events to FB CAPI.
- Build a Zap that syncs new GHL contacts to Google Sheets.
Deliverables
- Fully connected GHL → GA4 → Meta → Sheets system.
KPIs
- Events visible inside GA4 real-time view.
WEEK 9: Sub-Accounts, Templates & Client Onboarding
Core Skills
- Agency dashboard.
- Creating + managing sub-accounts.
- Template libraries (funnel templates, workflow templates, automations).
- Client permission roles.
Hands-On Tasks
- Create 1 client sub-account.
- Install your ready-made funnel + workflow template.
- Build a client onboarding form + automated onboarding workflow.
Deliverables
- Plug-and-play client onboarding system.
KPIs
- Sub-account setup under 10 minutes.
WEEK 10: SaaS Mode, White-Label & Billing
Core Skills
- SaaS plans, rebilling, LC phone & email.
- White-label domain + branding.
- Custom menus + custom dashboard.
Hands-On Tasks
- Set up your SaaS settings (if plan available).
- Add custom agency branding (logo, domain, colors).
- Create a white-labeled client dashboard.
Deliverables
- Fully branded agency portal.
KPIs
- User logins through your white-label domain.
WEEK 11: Reporting, Analytics & Optimization
Core Skills
- Conversion tracking
- Pipeline analytics
- Call reporting
- Attribution reporting
- ROI dashboards
Hands-On Tasks
- Build a client reporting dashboard.
- Build an attribution map from lead → sale.
Deliverables
- Monthly reporting template.
KPIs
- All key metrics visible at a glance.
WEEK 12: Systems, SOPs & Agency Scale
Core Skills
- SOP creation for every GHL operation.
- Repeatable service packages (Lead Gen Setup, Automation Setup, Retainer).
- Hiring workflow for a VA/Implementer.
- Client acquisition funnel using GHL itself.
Hands-On Tasks
- Create 5 SOPs:
- Client onboarding
- Funnel cloning
- Workflow setup
- Calendar setup
- Reporting setup
- Document your first “Agency Offer” using GHL.
Deliverables
- Your complete GHL Agency System.
KPIs
- Able to onboard a new client in under 1 hour.
BONUS: Outcome after 12 Weeks
If you follow this fully:
You should now be able to:
✔ Build full funnels
✔ Automate follow-ups
✔ Manage calendars & payments
✔ Integrate with ads & tracking tools
✔ Build sub-accounts & onboard clients
✔ Produce client reporting
✔ Deliver a full “Done-for-You Operating System” for businesses
✔ Sell GHL setups
Join my journey of learning GoHighLevel from scratch on my youtube channel here;
https://www.youtube.com/@imrannadirk
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