Facebook Business Manager (now called Meta Business Suite) is the control center for:
- Facebook Pages
- Instagram Accounts
- Ad Accounts
- Pixels & Conversions API
If you’re working with a marketing agency or ad manager, they’ll need access here. Instead of sharing your personal login, you can safely invite them.
Step by Step: How to Give Access to Facebook Business Manager?
- Log in to business.facebook.com.
- From the left menu, click Settings → then People.
- Click the blue Add button.
- Enter the business email address of the person you want to add.
- Choose their Business Role:
- Employee access – Can work on assigned assets only (recommended for agencies).
- Admin access – Full control of the business, including adding/removing people.
- Select the Assets to share (Page, Ad Account, Instagram, Pixel, etc.).
- Assign their permission level (e.g., View, Create Ads, Manage).
- Click Invite. They’ll receive an email and Facebook notification to accept.
How to Remove or Change Access in Facebook Business Manager?
- Go to Business Settings → People
- Select the user
- Use the trash icon to remove, or adjust permissions from the toggle switches
Why Give Access to Business Manager?
By sharing access, your agency can:
- Manage and optimize Facebook & Instagram ad campaigns
- Set up tracking via Pixel or Conversions API
- Post and manage your Facebook & Instagram Pages
- Monitor performance with Ads Manager
FAQs:
Should I give Admin access to an agency?
Not always. Employee access with the right permissions is safer. Only give Admin if they must manage billing or invite new users.
Can I give access to multiple agencies?
Yes but assign permissions separately for better control.
Is it safe to add them with my personal Facebook account?
Yes. Your personal profile won’t be shared — only business assets are visible.
So,
Always give the least required access to keep your business assets safe. Agencies usually only need Employee access with asset permissions, not full Admin rights.
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