Google Analytics (GA4) is one of the most important tools for tracking website traffic, conversions, and user behavior.
When you’re working with a digital marketing agency, SEO consultant, or Google Ads manager, they’ll often ask for access to GA4 so they can monitor performance and make data-driven improvements.
Giving access is safe you stay the owner, and you can remove access anytime.
Step-by-Step: How to Give Access to Google Analytics (GA4)?
Make sure you’re signed in with the Google account that owns or has admin access to the GA4 property.
- Go to analytics.google.com and sign in.
- From the account selector (top left), choose the correct GA4 property for your website.
- In the bottom-left corner, click the Admin (gear icon).
- Under the Property column (middle section), click Property Access Management.
- Click the blue “+” button in the top-right corner → select Add users.
- Enter the Google account email of the person you’re adding. (Must be a Gmail or Google Workspace email)
- Assign their permissions:
- Viewer – Can only see reports (no edits)
- Analyst – Can create and share reports but not change settings
- Editor – Can make changes to property settings (most agencies need this)
- Administrator – Full control, including managing user access
Tip: Most marketing agencies need Editor access to set up conversions, events, and integrations.
- Click Add and they’ll receive an email notification with access.
How to Remove or Change Access
- Go to Admin → Property Access Management
- Click the three dots next to the person’s name
- Select Remove access or Edit permissions
By giving your marketing team GA4 access, they can:
- Set up and track conversion events
- Analyze traffic sources and campaign performance
- Improve SEO and Google Ads targeting
- Monitor user behavior to increase sales and leads
FAQs;
Can I give access to only one property and not the entire account?
Yes, GA4 lets you control access at both the account and property levels.
What’s the safest role to give?
For most cases, Editor is ideal enough for full setup and tracking without giving full admin control.
Can I see what changes they make?
Yes — GA4 has an activity log under Admin → Change History.
So,
Granting GA4 access is essential for accurate tracking and better marketing decisions. Always give the right role for the job, and remember you can remove access at any time.