Google Merchant Center (GMC) is where your product data feeds live. If you’re running Google Shopping Ads or Performance Max campaigns, your marketing team or agency will need access to GMC.
The good news: you don’t need to share your password. Instead, you can invite them as a user with proper access.
Step-by-Step: How to Give Access to Google Merchant Center
- Log in to Google Merchant Center.
- In the top-right corner, click the Tools & Settings (wrench icon).
- Under the Settings section, click Account access.
- Click the blue “+” button (Add user).
- Enter the Google email address of the person you want to add.
- Choose their user role:
- Admin – Full control (manage everything, including users)
- Standard – Can view and edit all settings (best for agencies)
- Email contacts only – Gets notifications only, no account access
Tip: For agencies, Standard access is usually enough. Use Admin only if they’ll manage ownership and billing.
- Click Add user. The person will get an email invitation to accept access.
How to Remove or Change Access in Google Merchant Center?
- Go to Tools & Settings → Account access
- Find the user in the list
- Use the dropdown to change their role, or click Remove to revoke access
Why Give Access to Google Merchant Center?
By granting access, your marketing team can:
- Upload and optimize product feeds
- Fix product disapprovals or policy issues
- Link GMC with Google Ads
- Track performance of Shopping campaigns
FAQs;
Can someone change my product data without my knowledge?
Yes, if they have Standard or Admin access. That’s why you should only add trusted partners.
Can I give access to multiple agencies?
Yes, you can invite multiple users and manage roles separately.
Is sharing my login safe?
No. Always use the official user access feature instead.
Always assign the right role. For most cases, Standard is enough. You can remove access anytime with a single click.
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