Google alone cannot generate leads or sales for your business you have to keep all the business assets aligned. Let’s explore 70/30 rule in Google Ads.
- If you have the best product/services and worst Google Ads strategy, things will not work.
- Same is if you have the best Google Ads strategy but worst products/services, things will not work
What is 70/30 rule in Google Ads?
It suggests allocating roughly 70% of your efforts to activities outside Google Ads, like refining your website and enhancing user experience, to boost overall campaign performance
The 70/30 rule in Google Ads emphasizes that while Google Ads is a powerful tool, its effectiveness is heavily influenced by factors outside the platform.
Let’s break down the components of this rule:
70% includes;
- Product/Service offerings
These are the foundation of your business. They should address a specific need or desire in the market and provide clear value to your target audience. - Pricing and packaging:
This can significantly impact consumer perception and purchase decisions. - Competitive positioning:
Understanding your competitors & positioning your offering effectively against theirs is crucial too. - Ad copy/creatives:
Capturing attention and persuading users to click on your ads with compelling ad copy & creatives. - Landing pages/Funnels:
Once users click on your ads, the experience they encounter on your landing pages or within your sales funnels can make or break the conversion process. - Etc.
And 30% includes:
- Google Ads Management & Optimization:
It includes all the work done within the Google Ads platform, such as;- Keyword research
- Ad creation
- Campaign optimization
- Ad account optimization
- Assets optimization
- Targeting, and
- Performance monitoring.
Conclusion:
- While this 30% is crucial for executing a successful Google Ads campaign, it’s essential to recognize that it’s only a fraction of the overall equation.
- Neglecting the 70% can undermine even the most meticulous efforts within the Google Ads platform.
- By adhering to the 70/30 rule and prioritizing the holistic optimization of your business assets, you can maximize the impact of your Google Ads campaigns and drive sustainable growth for your business.
Ready to take your Google Ads game to the next level?
Reach out to me today, and let’s make magic happen!
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