Well, before writing about What to expect in Digital Marketing in 2024, I was so confused on where to start.
So here is the outline which I will cover in this blog;
- Google ADs
- SEO
- Content
- Influencer Marketing
- Social Media Marketing
- Marketing Automation AI (Artificial Intelligence)
- Increase in VR and AR
- My Website
About Me:
Imran Nadir | Digital Marketing Executive | PAID ADs & SEO
Helped 200+ businesses in Digital Growth | WordPress Web & Marketing
Let’s jump into what to expect in Digital Marketing Field in 2024.
Google ADs;
- End of the Third-Party Cookies and Identifiers will effect the data collection, so we will be moving to our own data and it will effect the ads
- AI will be doing automation including Automatically created assets,”
- We may see Image generator in Google ADs
- More enhanced version of insights and data, say AI-powered insights
- Could possibly create videos from the data provided or prompt
- Expect some changes like AD copy writing and keywords research could come up with Google will take Generative Search to next level and bring many things and may bring some major changes on how the SERPs are now.
SEO (Search Engine Optimization):
- SEO is changing big time, all things that worked a year ago will not work any more.
- It will be more focused on latest news, events, upcoming updates, Products and Local SEO.
- Majority of informational blog & historical blog may get hit if GSE is launched else we will have 1 more year to go with informational and historical blogs
- Expecting some major changes in SERP
- Keep an eye on the technologies Google is working
Content:
- Video content will be more relevant
- Voice searches will be increasing and Google may be focusing more on that
- There is big boom in short videos coming up
- Like the short videos people love so Search engine may also support to the point blogs and information rather beginning with big intros and all
Influencer Marketing:
- People with communities will be preferred for marketing and promotion
- So influencers with good stats and engagement rate will stay relevant
- Niche specific influencers will win more for example Restaurant wants to promote, they will choose an influencer who talks about food on their social media
Social Media Marketing:
- With people active across various social media platforms including Facebook, Instagram, LinkedIn Digital Marketers like me will heavily invest in social media ads too
- Same things I am expecting as AI is emerging like (Image Generator, AD copy writer, Video Creator and advanced insights)
Marketing Automation AI (Artificial Intelligence):
- We will automate good number of the repetitive tasks we perform
- AI powered chat bots on websites, so big number of website will utilize this
- Written content will be lot easier than today as prompts will get better day by day even in ChatGPT or Google Bard
- Predictive analytics will play vital role in decision making including identifying and targeting potential customers
- Hyper-personalization of marketing messaging & customer interactions
- Automatic report generation so you wont have to copy/paste & gather data and set it up, just put data and say generate this report, AI will do it for you
Increase in VR and AR:
VR = Virtual Reality | AR = Augmented Reality
- With AR you will be able to preview any product
- VR world where you can visit shops & malls
- & more
My Website:
- If you want such amazing content in 2024, Subscribe to my blog with just putting email.
- You can reach out to me if you have any questions or need my premium services.
- Must checkout Premium Templates (Google ADs & SEO Template will be published in Jan 2024)
Conclusion;
- From 2024 and beyond Digital Marketing will take a shift and never look same
- So keep an eye on updates and do not forget the basics
Subscribe to Imran Nadir‘s blog with your email (Is it too much too ask?);
