If you manage multiple Google Ads accounts and want to showcase your expertise, the Google Partner badge is a must-have. It not only adds credibility but also signals to potential clients that your agency or account meets Google’s standards for performance and knowledge.
Here’s everything you need to know about how to get your Google Partner badge.
What is the Google Partner Badge?
The Google Partner badge is a recognition given by Google to agencies or account managers who consistently demonstrate skill and expertise in Google Ads. It shows that you:
- Meet Google’s spend requirements across managed accounts
- Maintain high ad performance and quality
- Have certified team members with Google Ads expertise
Think of it as a mark of trust for clients looking for qualified Google Ads professionals.
3 Core Requirements to Get the Google Partner Badge
Google focuses on 3 main areas when awarding the badge:
1. Total Ad Spend
Your manager account (MCC) must manage a sufficient amount of ad spend across client accounts. This proves that your team has enough experience handling active campaigns.
- There isn’t a fixed public number, but Google uses spend thresholds to ensure you manage multiple active clients.
- Higher spend demonstrates experience with campaigns at scale.
2. Ad Quality (Performance)
Google evaluates the performance of your managed accounts to determine if you’re consistently delivering results.
- Focus on optimizing campaigns for ROI, conversions, and click-through rates.
- Poorly performing accounts can delay or block the badge approval.
3. Google Ads Certification
At least one team member in your manager account must hold Google Ads certifications. Certifications validate your knowledge across areas like:
- Search Ads
- Display Ads
- Video Ads
- Shopping Ads
- Performance Max campaigns
You can get certified through Skillshop, Google’s official learning platform.
Step-by-Step Process to Request the Google Partner Badge
- Set up a Manager Account (MCC) if you haven’t already.
- Ensure total ad spend across accounts meets Google’s threshold.
- Optimize ad accounts to meet Google’s quality standards.
- Get certified via Skillshop and link your certification to the manager account.
- Go to the Google Partners dashboard and check eligibility.
- Once eligible, request the badge directly from the dashboard.
Pro Tip: Even if you meet spend and certification requirements, account performance is crucial. Focus on client campaign success metrics to avoid delays.
Why the Google Partner Badge Matters
- Builds trust: Clients are more likely to hire certified agencies.
- Early access to beta features: Google often rolls out new ad tools to partners first.
- Showcases expertise: It proves your team knows Google Ads inside-out.
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FAQs:
Can freelancers get the Google Partner badge?
Not directly. The badge is linked to manager accounts (MCC). Freelancers can join an agency MCC to be part of a partner-certified team.
How often do certifications need to be renewed?
Google Ads certifications must be renewed annually to maintain eligibility.
Does account spend need to be monthly or lifetime?
Google considers spend over the last 90 days across all managed accounts.
So,
Getting the Google Partner badge is more than just a logo, it’s a sign that you’re serious about delivering results and staying updated with Google Ads best practices. Focus on spend, performance, and certification, and you’ll be on your way to earning it.
