Google Ads is not limited to just navigating the Google Ads dashboard. To effectively practice Google Ads without spending any money, here’s how to practice Google Ads without spending a single penny;
Part 1: Using the Google Ads Dashboard
- Create an Ad Account: Start by setting up your Google Ads account.
- Create Campaigns, Ad Groups, and Ads: Go through the process of setting up campaigns, ad groups, and creating ads.
- Analyze Assets: Review and understand the different assets available in Google Ads.
- Connect Google Ads with GTM (Google Tag Manager): This will help you set up conversion tracking.
- Connect with GA4 (Google Analytics 4): Use GA4 to analyze your ad performance and gather data.
Part 2: Research and Analysis
- Search Keywords on Google: Look for ads on search results and study them.
- Error Identification: Create a spreadsheet to list errors or areas of improvement you notice in the ads shown on SERPs.
- Use Ads Library: Visit the ads library to analyze competitors and review the types of ads they are running.
Part 3: Website Analysis
- Analyze Business Websites Running Ads: Look at the websites of businesses that are actively running campaigns.
- Compare and Improve: Compare these websites to identify areas of improvement and how you could enhance them.
By following these steps, you can gain practical knowledge of Google Ads without spending money.
Pro Tip: Invest in Yourself!
While practicing is great, I recommend investing a little in your learning by creating a simple website.
- Get a Website: Purchase a domain and hosting from NAXSOL
- Build Your Website: Hire Marketist to create a one-page website for less than $100
- Run Your Own Ads: Use Google Ads to promote your Google Ads services in your area.
Not only will you practice, but you’ll also generate leads for yourself.
I’ll share my story someday about how I started, but for now…
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