Running Google Ads is exciting — but managing it properly requires help sometimes.
Maybe you’re working with a freelancer, an agency, or a marketing expert.
But how do you safely give them access to your Google Ads account — without sharing your personal login details?
In this quick guide, I’ll show you exactly how to do it, step-by-step.
(Video tutorial also below — feel free to watch and follow along!)
Watch: How to Share Google Ads Account Access?
Why You Should Never Share Your Google Account Login
Before we dive into the steps, it’s important to understand:
👉 Never share your personal Google password.
Google Ads offers a secure way to add users to your account.
You can control what they can or can’t do, and remove them anytime — keeping your account safe.
Step-by-Step: How to Share Google Ads Access Securely
Here’s how you can add a freelancer, agency, or team member to your Google Ads account without any risk:
1. Log into Your Google Ads Account
Go to ads.google.com and log in.
2. Navigate to “Access and Security”
- Click the Tools & Settings icon (the little wrench) at the top-right.
- Under the Setup column, click Access and Security.
3. Add a New User
- Click the blue plus (+) button.
- Choose the level of access you want to grant:
- Admin access (full control)
- Standard access (can manage campaigns, but cannot add users)
- Email only access (only receive reports, no ability to edit)
Best practice:
If you’re working with a freelancer or agency, grant Standard access — not Admin — unless you fully trust them.
4. Enter Their Email Address
- The email must be associated with a Google account (Gmail or Google Workspace).
- Type it in and click Send Invitation.
They’ll receive an email to accept the invitation. Once they do, they’ll have the level of access you assigned.
Bonus Tip: Working with Agencies Using MCC (Manager Accounts)
Sometimes, an agency might request access through a Manager Account (MCC) instead of individual access.
This method is even better for large accounts because:
- You maintain full ownership and control.
- They manage your account from their master dashboard.
- You can remove their access any time without issues.
If you get a manager account request, you simply approve it inside your account under “Access and Security.”
Yes,
Sharing access to your Google Ads account the right way keeps your business safe, your data secure, and your campaigns on track.
Following these steps makes sure you stay in control while getting the expert help you need!
Need Help with Google Ads?
If you’re looking for help setting up, managing, or improving your Google Ads campaigns, Hire me [Imran Ndir]
And don’t forget to subscribe to my YouTube channel for more simple and powerful Google Ads tutorials every week!
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FAQs:
1. Why should I never share my Google login details?
You should never share your Google login credentials because it compromises the security of your account. Instead, Google Ads provides a secure way to grant access through the “Access and Security” settings, where you can assign different permission levels without sharing sensitive information.
2. What levels of access can I give to a freelancer or agency in Google Ads?
Google Ads provides three levels of access:
- Admin Access: Full control over all settings and campaigns, including adding/removing users.
- Standard Access: Can manage campaigns but cannot add or remove users.
- Email Only Access: Can only receive reports and notifications, but cannot make any changes.
For most freelancers or agencies, Standard Access is recommended to maintain control over your account while allowing them to make necessary changes.
3. Can I remove access later if I no longer need their help?
Yes! One of the main benefits of using Google’s access system is that you can remove access at any time. Simply go to the “Access and Security” section of your account and revoke the user’s permissions.
4. What if the freelancer or agency requests Manager Account (MCC) access?
A Manager Account (MCC) is an advanced Google Ads feature that allows an agency to manage multiple accounts from one dashboard. If an agency requests Manager Account access, it means they will have to request permission from you to manage your account through their MCC. This method provides an added layer of security because you can approve or deny access at any time.
5. What happens if I grant Admin Access to someone?
If you grant Admin Access, the person will have full control of your Google Ads account, including the ability to add or remove users, change billing settings, and create or delete campaigns. It’s important to give Admin Access only to trusted partners or agencies you have a long-term relationship with.
6. Can I share access to specific campaigns, or is it all-or-nothing?
Google Ads doesn’t allow you to limit access to specific campaigns; access is granted at the account level. However, you can assign Standard Access to limit what users can do (e.g., managing campaigns but not changing account settings).
7. What is a Google Ads Manager Account (MCC), and why should I use it?
A Google Ads Manager Account (MCC) is a special type of Google Ads account designed for agencies or businesses managing multiple accounts. It provides a higher level of control over access permissions and is often used by agencies to manage their clients’ accounts more efficiently. With an MCC, you can give agencies access to your account while maintaining control and visibility over all activities.
8. Is sharing Google Ads access safe for my business?
Yes, as long as you follow best practices and give the right level of access to the right people. Using the built-in user management system ensures that your account remains secure, and you can revoke access at any time.
9. What if I want to give access to multiple freelancers or agencies?
You can add multiple users with different access levels. This way, you can control who has access to what in your account. For example, one freelancer might get access to campaign management, while another might only need access to reporting.
10. Can I share my Google Ads account with multiple people at the same time?
Yes, you can add multiple users to your Google Ads account and assign them different levels of access. This allows you to collaborate with multiple team members, freelancers, or agencies.
