Google Ads Portfolio: Local Cleaning Company (Islamabad, Pakistan)
Overview:
A professional cleaning company in Islamabad specializing in Sofa Cleaning, Curtain Cleaning, Carpet Cleaning, Water Tank Cleaning, Rug Cleaning, and Solar Cleaning wanted to increase its inbound calls and maximize ROI through Google Ads. The primary objective was local lead generation via calls, ensuring a steady stream of customers booking cleaning services.
Strategy Implemented:
✅ Search Campaigns – Focused on high-intent local searches to drive bookings and calls.
✅ Call Objetive: – Increase number of calls locally
✅ Geo-Targeting – Optimized to ensure ads were only shown to relevant local audiences.
Google Ads and SEO Optimization
AD Spent: PKR 87315+
[Last updated: 13/3/2025]
Challenges & Solutions
🔴 1. High Cost Per Lead (CPL) with Low-Quality Calls
✅ Solution: Refined keyword strategy by using high-intent search terms and negative keywords to eliminate irrelevant searches. Optimized bidding strategy to maximize calls at lower costs.
🔴 2. Wrong Audience Targeting & Wasted Ad Spend
✅ Solution: Focused on geo-targeting within Islamabad, ensuring ads were shown to users who were most likely to book services. Used device targeting to prioritize mobile users (as most calls come from mobile).
🔴 3. No Call Tracking or Conversion Setup
✅ Solution: Integrated Google Ads call tracking to measure and optimize campaign performance. Enabled call extensions and adjusted ad scheduling to match peak hours when customers were most likely to call.
🔴 4. Poor Ad Copy and Low Click-Through Rate (CTR)
✅ Solution: Revamped ad copy with strong CTAs like "Call Now for Same-Day Cleaning" and "100% Satisfaction Guaranteed." A/B tested different headlines and descriptions to improve engagement.
🔴 5. Competition from Other Cleaning Companies
✅ Solution: Used competitor bidding strategies to appear when people searched for rival companies. Implemented remarketing ads to target users who visited the website but didn’t call.
🔴 6. No Ad Assets (Extensions) Used
✅ Solution: Added call extensions, location extensions, and structured snippets to enhance ad visibility and increase conversion rates.
Results Achieved
📈 Significant CPL Reduction – Lowered cost per lead, making campaigns more profitable.
📞 Increase in Calls – More qualified inbound calls from customers actively seeking cleaning services.
💰 Better ROI – Maximized ad spend efficiency, improving the return on investment.
🛠 Tools I Used:
🔹 Google Ads – Campaign management & optimization
🔹 Google Keywords Planner/SEMrush/Ahrefs – Keywords Research
🔹 Google Analytics 4 – Data analysis & conversion tracking
🔹 Google Tag Manager – Event tracking & remarketing setup
🔹 Google Data Studio – Custom reporting dashboards
🔹 MS Clarity – Landing page heatmaps & user behavior analysis
🔹 SpyFu – Competitor PPC analysis
🔹 Google Ads Preview Tool – To preview how ads look on Google
Client Testimonial:
"It’s refreshing to work with someone who knows what they’re doing. I’m looking forward to a continued working relationship. I highly recommend him for his vast knowledge of Google Ads. Thank you so much. I really appreciate all of your hard work."
"I’m proud to say he delivered exactly what I needed. Noticeable improvement in foot traffic and online booking. I will definitely been in need off his services again and again."
"Imran did it again. He managed my google ads and I can definitely see an influx of people into the shop. I can’t thank him enough for everything he’s done and I highly recommend him always delivers. Excellent work."
— [Chris, Owner]
Imran Nadir is a Performance Marketing Specialist with expertise in Google Ads, Meta Ads and SEO.
Since 2019, he has helped businesses grow their online presence, generate leads, and boost sales through organic and paid campaigns.
Google Certified
Ad Spend over $20000/-
Level II Seller on Fiverr
Upwork [31 Jobs | 54 hours]
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