Portfolio of Google Ads for Digital Marketing Agency

Iā€™m a Google Ads Specialist with 5 years of experience helping Digital Marketing Agencies optimize campaigns, generate high-quality leads, and maximize ROAS. I specialize in Google Ads Audits, Research, and Data-Driven Optimization to scale campaigns effectively.

Case Study: Lead Generation for a Digital Marketing Agency

From Digital Marketing Strategy to Managing Google ADs
AD Spent: Local: PKR. 150000+/- | Dubai: AED 20000+

šŸŽÆ Client:

A full-service digital marketing agency struggling with high CPCs, low lead quality, and ineffective campaign structure across Search, Display, and PMAX.

šŸšØ Challenges:

āŒ High CPC (Cost Per Click) with low conversion rates
āŒ Poor lead quality (unqualified leads, wasted budget)
āŒ Ineffective PMAX campaign structure
āŒ Weak ad creatives & targeting

šŸ’” Strategy & Approach:

āœ… Google Ads Audit & Research: Identified wasted spend & optimized campaign structure
āœ… Search & PMAX Optimization: Implemented exact match keywords, negative keyword lists, and smart bidding strategies
āœ… Display & Awareness Campaigns: Refined audience targeting, placements, and ad creatives
āœ… Lead Form Optimization: Improved landing page & ad copy for better conversions
āœ… Custom Reporting Dashboard: Real-time tracking of CTR, CPC, ROAS

šŸš€ Results (Within 90 Days):

šŸ“ˆ 40% Decrease in CPC (From $4.50 to $2.70)
šŸ“ˆ 2.5X Increase in Conversion Rate (From 2.3% to 5.8%)
šŸ“ˆ 3X Higher ROAS on PMAX Campaigns

šŸ” Proof: (Google Ads Dashboard Screenshot | Data Studio Report Image Here)


Ā 

šŸ›  Tools I Used:

šŸ”¹ Google Ads ā€“ Campaign management & optimization
šŸ”¹ Google Keywords Planner/SEMrush/Ahrefs ā€“ Keywords Research
šŸ”¹ Google Analytics 4 ā€“ Data analysis & conversion tracking
šŸ”¹ Google Tag Manager ā€“ Event tracking & remarketing setup
šŸ”¹ Google Data Studio ā€“ Custom reporting dashboards
šŸ”¹ MS ClarityĀ ā€“ Landing page heatmaps & user behavior analysis
šŸ”¹ SpyFu ā€“ Competitor PPC analysis
šŸ”¹ Google Ads Preview Tool ā€“ To preview how ads look on Google

Client Testimonial:

"We saw an instant improvement in lead quality and conversion rates after implementing the strategies suggested in the Google Ads Audit. The reports and insights provided helped us make data-driven decisions that scaled our results."
ā€” [Client Name, Digital Marketing Agency]

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