Portfolio of Google Ads for Digital Marketing Agency
Iām a Google Ads Specialist with 5 years of experience helping Digital Marketing Agencies optimize campaigns, generate high-quality leads, and maximize ROAS. I specialize in Google Ads Audits, Research, and Data-Driven Optimization to scale campaigns effectively.

Case Study: Lead Generation for a Digital Marketing Agency
From Digital Marketing Strategy to Managing Google ADs
AD Spent: Local: PKR. 150000+/- | Dubai: AED 20000+
šÆ Client:
A full-service digital marketing agency struggling with high CPCs, low lead quality, and ineffective campaign structure across Search, Display, and PMAX.
šØ Challenges:
ā High CPC (Cost Per Click) with low conversion rates
ā Poor lead quality (unqualified leads, wasted budget)
ā Ineffective PMAX campaign structure
ā Weak ad creatives & targeting
š” Strategy & Approach:
ā
Google Ads Audit & Research: Identified wasted spend & optimized campaign structure
ā
Search & PMAX Optimization: Implemented exact match keywords, negative keyword lists, and smart bidding strategies
ā
Display & Awareness Campaigns: Refined audience targeting, placements, and ad creatives
ā
Lead Form Optimization: Improved landing page & ad copy for better conversions
ā
Custom Reporting Dashboard: Real-time tracking of CTR, CPC, ROAS
š Results (Within 90 Days):
š 40% Decrease in CPC (From $4.50 to $2.70)
š 2.5X Increase in Conversion Rate (From 2.3% to 5.8%)
š 3X Higher ROAS on PMAX Campaigns
š Proof: (Google Ads Dashboard Screenshot | Data Studio Report Image Here)
Ā
š Tools I Used:
š¹ Google Ads ā Campaign management & optimization
š¹ Google Keywords Planner/SEMrush/Ahrefs ā Keywords Research
š¹ Google Analytics 4 ā Data analysis & conversion tracking
š¹ Google Tag Manager ā Event tracking & remarketing setup
š¹ Google Data Studio ā Custom reporting dashboards
š¹ MS ClarityĀ ā Landing page heatmaps & user behavior analysis
š¹ SpyFu ā Competitor PPC analysis
š¹ Google Ads Preview Tool ā To preview how ads look on Google
Client Testimonial:
"We saw an instant improvement in lead quality and conversion rates after implementing the strategies suggested in the Google Ads Audit. The reports and insights provided helped us make data-driven decisions that scaled our results."
ā [Client Name, Digital Marketing Agency]
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