Google Ads Case Study: Hair Salon – Oakland Park, Florida
Objective:
The salon wanted to increase bookings, calls, and in-store visits from local customers. Later, they planned to introduce shopping ads for their hair products.
Strategy Implemented:
✅ Search Campaigns – Focused on high-intent local searches to drive bookings and calls.
✅ Performance Max (PMax) – Used for A/B testing and later for expanding ad reach.
✅ Geo-Targeting – Optimized to ensure ads were only shown to relevant local audiences.
Google Ads and SEO Optimization
AD Spent: $11500+
[Last updated: 13/3/2025]
Challenges & Solutions
Campaigns Were Unoptimized & High CPL
🔴 Problem:
- The salon had been running Google Ads since 2021, but the campaigns were not structured properly.
- High cost per lead (CPL) and low conversion rates led to wasted ad spend.
🟢 Solution:
- Restructured the campaign hierarchy with clear segmentation.
- Used high-performing keywords with better match types.
- Applied negative keywords to filter out irrelevant traffic.
- Implemented automated bidding strategies for cost efficiency.
No Conversion Tracking & Data Integration
🔴 Problem:
- No Google Analytics (GA4) or Google Tag Manager (GTM) integration.
- Calls, form submissions, and store visits were not being tracked.
🟢 Solution:
- Set up conversion tracking for bookings, calls, and store visits.
- Integrated GA4 + GTM to measure user interactions.
- Used call tracking to analyze the effectiveness of ads in generating leads.
Poor Ad Copy & Lack of Ad Assets
🔴 Problem:
- Ad copies were generic, uninviting, and lacked strong CTAs.
- No ad assets (site links, callouts, structured snippets, images) were used.
🟢 Solution:
- Created engaging, conversion-focused ad copies with strong CTAs.
- Added ad extensions (call, location, sitelinks) to increase visibility.
- Developed compelling display creatives for remarketing.
Campaign Mismanagement & Budget Wastage
🔴 Problem:
- 60+ campaigns deleted, and multiple duplicate campaigns running.
- Incorrect keyword targeting & location settings wasted ad spend.
🟢 Solution:
- Cleaned up the account and consolidated campaigns into structured ad groups.
- Optimized geo-targeting to focus only on potential customers in Oakland Park.
- Used audience segmentation for better ad performance.
Results After Optimization
📉 CPL Reduction – Cost per lead significantly decreased.
📈 1,324 Conversions in 8 Months – More bookings, calls, and store visits.
🔻 CPC Decrease – Optimized bidding led to lower costs per click.
🎯 Higher Qualified Leads – Improved targeting brought in better customers.
🛠 Tools I Used:
🔹 Google Ads – Campaign management & optimization
🔹 Google Keywords Planner/SEMrush/Ahrefs – Keywords Research
🔹 Google Analytics 4 – Data analysis & conversion tracking
🔹 Google Tag Manager – Event tracking & remarketing setup
🔹 Google Data Studio – Custom reporting dashboards
🔹 MS Clarity – Landing page heatmaps & user behavior analysis
🔹 SpyFu – Competitor PPC analysis
🔹 Google Ads Preview Tool – To preview how ads look on Google
Client Testimonial:
"It’s refreshing to work with someone who knows what they’re doing. I’m looking forward to a continued working relationship. I highly recommend him for his vast knowledge of Google Ads. Thank you so much. I really appreciate all of your hard work."
"I’m proud to say he delivered exactly what I needed. Noticeable improvement in foot traffic and online booking. I will definitely been in need off his services again and again."
"Imran did it again. He managed my google ads and I can definitely see an influx of people into the shop. I can’t thank him enough for everything he’s done and I highly recommend him always delivers. Excellent work."
— [Chris, Owner]
Imran Nadir is a Performance Marketing Specialist with expertise in Google Ads, Meta Ads and SEO.
Since 2019, he has helped businesses grow their online presence, generate leads, and boost sales through organic and paid campaigns.
Google Certified
Ad Spend over $20000/-
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