Google Ads and SEO Optimization
AD Spent: $7160+
[Last updated: 13/3/2025]

Meet the Business – Pet Grooming & Pet Store, LA, USA

When a pet grooming service provider and pet store in Los Angeles approached me, they were struggling to get bookings and drive sales for their pet products. They had no previous Google Ads experience and wanted to generate leads, build their brand, and increase online sales.

I took on the challenge and designed a full-funnel Google Ads strategy that transformed their business step by step.

My Goal: From Bookings to Brand to Sales

I didn’t just run ads—I built a scalable system to drive consistent results.

🚀 Phase 1 – Lead Generation: Focused on bookings and phone calls to get more customers through the doors. More grooming appointments = more happy pets! 🐕✨

🔥 Phase 2 – Brand Awareness: Launched high-visibility display ads to position them as a go-to pet grooming service in LA. I also targeted competitor searches to attract pet owners looking for alternatives.

🛍 Phase 3 – eCommerce Growth: Introduced Google Shopping Ads to promote their best-selling pet products and drive online sales.

My Google Ads Strategy

✔ Search Ads for Lead Generation – Created high-converting responsive text ads to capture pet owners actively searching for grooming services.

✔ Display Ads for Awareness – Designed engaging image ads to increase brand recall.

✔ Shopping Ads for Sales – Optimized product listings to appear when customers searched for pet supplies.

Smart Targeting for Maximum ROI

🎯 Custom & Lookalike Audiences – Built a solid audience base, then expanded reach with lookalikes.
📍 Location-Based Ads – Focused on attracting pet owners in Los Angeles who needed pet care.

The Challenges I Faced (and Solved!)

#1: No Historical Data

🔹 The client had never run Google Ads before, so I had zero past performance insights to work with.

✅ Solution: I quickly built an audience from scratch, tested different targeting options, and optimized ads in real time to get fast results.

#2: High Competition in Local Searches

🔹 Competing with big-name pet grooming services in LA was tough. Their competitors had strong online presence and loyal customers.

✅ Solution:
✔ I bid aggressively on competitor brand names to appear when people searched for them.
✔ I optimized ad copy to highlight unique selling points (e.g., "Same-Day Grooming Appointments Available!").
✔ I used high-intent keywords to reach pet owners actively looking for services.

#3: Low Ad Engagement on Display Ads

🔹 Initially, display ads weren’t getting enough clicks or engagement.

✅ Solution:
✔ I tested multiple ad creatives and found that images featuring happy pets with groomers performed best.
✔ Adjusted audience targeting to exclude irrelevant traffic and focus on engaged pet owners.
✔ Used animated banners for better engagement.

#4: Tracking Issues & Poor Attribution

🔹 The client had no proper conversion tracking set up, making it hard to measure ad performance accurately.

✅ Solution:
✔ I implemented Google Tag Manager and Google Analytics tracking to ensure every lead, call, and sale was properly tracked.
✔ Set up call tracking to measure how many phone inquiries came from ads.

#5: Low Shopping Ad Conversions

🔹 Initial Shopping Ad campaigns had high impressions but low sales.

✅ Solution:
✔ Restructured product feed to highlight best-selling items.
✔ Used price-competitive bidding to compete with larger stores.
✔ Implemented retargeting ads to bring back visitors who didn’t purchase.

The Results? Game-Changing!

💰 Daily Budget: $40–$60
📞 Cost per Booking/Lead: $9
🎯 Total Conversions: 574
📈 Sales & Bookings Skyrocketed!

Before running ads, the business had zero online presence—but within months, I helped them become a go-to pet grooming service in LA! 🏆

🛠 Tools I Used:

🔹 Google Ads – Campaign management & optimization
🔹 Google Keywords Planner/SEMrush/Ahrefs – Keywords Research
🔹 Google Analytics 4 – Data analysis & conversion tracking
🔹 Google Tag Manager – Event tracking & remarketing setup
🔹 Google Data Studio – Custom reporting dashboards
🔹 MS Clarity – Landing page heatmaps & user behavior analysis
🔹 SpyFu – Competitor PPC analysis
🔹 Google Ads Preview Tool – To preview how ads look on Google